In 2000, Gary Levell, Chris Crawshay and Andrew Millington collaborated to create their email disclaimer and signature software: Exclaimer.
Exchange had no facility for adding one manually so a number of clients working with Millington's and Crawshay's IT reselling agency had asked them for a bespoke solution.
Assuming it would be simple and straightforward, they initially looked for out-of-the-box products online – and found nothing. Seeing an opportunity, they recruited Gary Levell as head developer and devoted their experience and expertise to creating a product that not only did what their clients asked but fulfilled all their expectations for software: strong, simple and supported by great service.
In more than a decade, those core values have not changed.
But in 12 years, the organization has changed: from three entrepreneurs to a 40-strong, multi-national, multi-discipline team comprising everything from the staple developers to graphic designers and even data analysts.
Exclaimer values the diversity of contribution: from the stalwart, methodical support engineers to the inventive, imaginative software developers – and vice versa and all that occurs in between. Since the founders themselves represent a broad spectrum of talents and personality types, it's intrinsic in Exclaimer's culture to recognize that great products, service and ideas all come from a range of talents, learning styles and outlooks.
But some things are shared by everyone at Exclaimer: our core values. Strength, simplicity and support are at the centre of everything Exclaimer does or offers.
Strong products should be robust under all circumstances, no matter how rare, unusual or exacting. Software should be an asset the company can trust. That may mean Exclaimer has to extensively and exhaustively test its products, but that's the unique Exclaimer quality. We punish it harder and push it further than most of our customers ever will. But in case they do, we do too. Simplicity goes hand in hand with that: the structure, the interface, the way we code it, our products should be absolutely simple. It's easier for you to understand, to scale, to customize and to maintain.
That applies to our service too, since you're supported by a team of professional, devoted, diligent individuals. Since founding Exclaimer, we've tried to create software that we would want: software we can trust, that we can use and deploy easily. But, when we need help, we'd want to know it was right there, ready and waiting.