May 2009: Exclaimer, the mail utilities software developer, has announced the launch of Signature Manager to provide automated branding, campaign and email disclaimer signature functionality to all corporate email as it is sent. Working with Outlook's built-in signature feature, Signature Manager delivers consistent, up-to-date approved corporate email signatures onto every company email from a centrally managed location, negating the need for manual set up of often inconsistent, or even nonexistent, Outlook email signatures.
With email remaining the natural choice for quick, easy and auditable corporate communications with clients and prospects, Signature Manager provides the facility to consistently carry the company's brand or current marketing message within all outbound email correspondence. This creates reliable brand, campaign and disclaimer messaging throughout the entire company.
Andrew Millington, Managing Director of Exclaimer, comments, "The branding of corporate email is often underutilised as a way of promoting an organisation's products and services. Signature Manager provides a way of creating and managing corporate identity automatically from a central source. For example, web style banner advertising campaigns and current promotions or marketing activity can be inserted into Outlook email signatures across the company. Email recipients are then automatically and regularly kept up-to-date on new product releases, service upgrades, company news, events and even competitions.
Millington continues, "Signature Manager is an effective way to raise brand awareness and stand out from competitors who may also be sending to your prospect. It's an incredibly effective way of putting your brand in front of every single person who receives and reads your emails, consistently and with every email sent."
Provided either as a template, or available to create from scratch, Signature Manager enables full control over the signature to be displayed and to which recipient with its sophisticated rules engine; for example, based on individual users, security and distribution groups. The engine can also restrict the use of selected signatures based on a specific date or time range and patterns such as days of the week – ideal for companies with a specific themed message, such as a Valentine's offer or Christmas promotion or those attending or hosting multiple events through the year.
Signature Manager also allows inclusion of information from a company's Microsoft Active Directory, such as an employee image or corporate logo to be branded on outgoing email. This automatically reinforces the brand and makes employees' email more consistent and personalised.
Millington concludes, "It is often difficult to maintain your organisation's corporate image when Outlook users can change the fonts and colours they use for email replies, forwards and new messages. Exclaimer Signature Manager gives the ability to enforce an organisation's corporate image, maintaining a specific font, colour and size and therefore brand across all users."
Since 2001, Exclaimer has been a developer and market industry leader of mail utilities software designed exclusively for the Microsoft Exchange Server, with over 800 partners and more than 27 million users worldwide. Exclaimer's customer base consists of companies of all sizes, from SMBs to Fortune 500 companies.
ENDS
About Exclaimer
Founded in 2001, Exclaimer's best-selling suite of software tools enable disclaiming, branding, signature, anti-spam, retention-policy enforcement, mail-store compression and regulatory compliance for corporate email, to ensure compliance to both internal requirements and external regulations.
Easy to install, Exclaimer's applications centralize control over the email system for the entire enterprise and ensure that additions and enhancements to emails appear consistently and uniformly, regardless of whether they are sent from a mobile device, the desktop or webmail.
Today, Exclaimer is the world's leading provider of mail utilities and software add-on products for Microsoft Exchange and Outlook, with more than 27 million users worldwide. Exclaimer’s customer base consists of companies of all sizes, from SMBs to Fortune 500 companies. For more information, please visit www.exclaimer.com
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