Many marketing professionals want to own the email signature channel. Even though IT admins historically have been in charge of all email signature updates, they’re not the key stakeholders or the ones demanding that changes be made. In fact, IT just wants email signature updates to be easy so the team can focus on other tasks.
Our new email signature solution, Exclaimer Signature Marketing Cloud, is perfect for eliminating the burden of email signature updates on IT and handing control over to marketeers. This allows email signatures to be transformed into new opportunities for promoting messages, engaging across social media, sharing awards, and establishing your brand’s personality. This means you can finally take full advantage of the opportunity the real estate within emails represents.
Why use email signatures as a digital marketing channel?
As Exclaimer Signature Marketing Cloud ensures an organization’s email signatures conform across the board, marketing teams can accomplish so much more within this new digital marketing channel.
Reach a large audience
Simple targeting & segmentation
Valued & personal
The benefits of Exclaimer Signature Marketing Cloud
Simple delivery of email signature consistency
Exclaimer Signature Marketing Cloud provides the means to ensure email signatures conform on every message sent. Email signature design takes place in a drag-and-drop designer that requires no HTML skills to use.
Once a signature design is completed, configuring the template for deployment is achieved using easily understood yet powerful settings.
User information management
Exclaimer Signature Marketing Cloud integrates with your user directory (Active Directory or Google Directory) to automatically pull contact information stored there daily.
The solution also offers additional ways to manage user information that are more customizable.
Intelligent marketing campaign control
With Exclaimer Signature Marketing Cloud, it is simple to establish as many signatures as are required. For example, email signature designs can be split across your organization based upon an employee’s role, location, or language.
You can then target email signature messaging towards the right audience. Finally, Exclaimer Signature Marketing Cloud benefits from granular scheduling controls, ensuring that every email signature works in tandem with your core marketing campaigns.
Analytics and insights
Tracking the effectiveness of your email signature is imperative. Exclaimer Signature Marketing Cloud includes two analytics dashboards for tracking how the solution is performing at achieving signature consistency and the engagement rates of your messaging.
Metrics tracked include:
Enhanced promotional banners
Exclaimer Signature Marketing Cloud allows for multiple promotional images and hyperlinks in every email signature design. Rules can establish which of several associated banners are applied. This ensures all evergreen messages remain in rotation, even during time-specific campaigns, and allows you to A/B test banner designs by tracking their specific click-rates.
Access to further Power Ups
Purchase one of our Power Ups to further enhance your email signatures. Designs can include additional elements to engage your audience in new ways:
Learn more with our range of resources
In this white paper, we’ll showcase the benefits of email signature management in the context of hybrid working.Read More >