The ability to track and measure the effectiveness of your email signature templates and campaigns is one of the key reasons to use Exclaimer Signature Marketing Cloud. Through the dashboards available, both IT and Marketing stakeholders can analyze key metrics on the performance of both the solution and the signatures it deploys.
Exclaimer has now introduced new enhancements to both the usage and engagement dashboards within Exclaimer Signature Marketing Cloud. These expand the amount of actionable data available to report on.
This new metric in the Signature Engagement Analytics Dashboard of Exclaimer Signature Marketing Cloud improves how marketing professionals can evaluate the effectiveness of promotional banners and images included within email signature designs.
Export all mailboxes
The Signature Usage Analytics Dashboard can now identify all users, shared accounts, and aliases that do not have an email signature template assigned to them.
Custom date range
An option to set a custom date range has been added to the filters on both dashboards. This enables all dashboard users to access relevant data for a certain time period.
What are the new Banner Analytics metrics?
The introduction of Banner Analytics to the Signature Engagement Analytics Dashboard creates a new opportunity to drill deeper into the performance and success of your email signature designs. This feature within Exclaimer Signature Marketing Cloud examines the five most frequently used clickable images and banners with a template and tracks their overall performance.
How to export mailboxes with no signature
The core reason to use Exclaimer Signature Marketing Cloud is to ensure all mailboxes have a corporate email signature. This guarantees brand consistency, removes the risk of non-compliance, and ensures the maximum reach for email signature marketing campaigns.
Now, as part of the Signature Usage Analytics Dashboard, you can swiftly and effortlessly check how many mailboxes haven’t had an email signature applied to them.
To identify specific mailboxes and update your email signature rules accordingly, you now have the ability to download a comprehensive report on all mailboxes. The report can be run through the ‘Diagnostic Logs’ under ‘Troubleshooting’. This will then reveal the logic behind your email signature rules and why templates are not being applied.
Using audience and date filters
Within each analytics dashboard are filters used for better segmenting your data. These filters ensure only relevant data populates to both metrics and graphs within Exclaimer Signature Marketing Cloud.
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