The need for consistent corporate branding
UNICEF, as a global organization, has an easily recognizable brand that carries with it a powerful reputation. Its brand informs its ethos, heritage and identity, as well as a huge amount of credibility, so it obviously has to be maintained on all corporate communications and marketing materials. A properly formatted email signature with the UNICEF branding was therefore a must so there would be no risk of harming this brand reputation.
However, using Microsoft 365 (formerly Office 365) alone to manage signatures is not necessarily easy. It involves the creation of numerous Transport Rules and any signature design cannot be tested in advance. These limitations often make email signature management a chore for an IT department and can take up a lot time. With this in mind, UNICEF Nederland wanted to find a Microsoft 365 (formerly Office 365) signature solution that would make this whole process easier and less time-consuming.
Finding the best solution
“We basically wanted to be able to control all Microsoft 365 (formerly Office 365) email signatures from one location and ensure that all users had a design consistent with our corporate identity,” explained John van Strien, ICT & Facilities Manager at UNICEF Nederland. “I did an online search for a third-party product to help us with this and Exclaimer was the first company I found. I had not heard of Exclaimer before, but it seemed to be the only one out there with a dedicated Microsoft 365 (formerly Office 365) signature management solution.”
“After reviewing all of the content on the Exclaimer website, we felt that this was exactly what we needed,” he said. “The sales process was very easy and we were able to implement Exclaimer Cloud Signatures for Office 365 without any external assistance.” UNICEF Nederland was also offered a special charity discount, a standard practice by Exclaimer that Mr van Strien further appreciated.
It took only half a day to have Exclaimer Cloud up and running across UNICEF Nederland, with Exclaimer building the organization’s new Microsoft 365 (formerly Office 365) signature template. “So far, we’ve had nothing but good experiences with Exclaimer Cloud and Exclaimer as a whole,” said Mr van Strien. “The product has solved all of our issues 100% and I am pleased that we are now easily able to manage all email signatures. We are now starting to deploy Exclaimer Cloud for other UNICEF National Committees. So far, it is being utilized in the UK, Germany, and New Zealand, and I imagine it will be deployed in other regions in due course.”