Email Signature Hints & Tips
Did you know there are three times as many email accounts as Facebook and Twitter combined according to Kiss metrics? Also that 94% of internet users send or receive email, but only 61% use social media (HostPapa)?
Check out some other interesting facts on email usage:
- Around 260 billion emails, excluding spam, are sent daily.
- There are now over 4.3 billion email accounts worldwide.
- The average person spends at least two hours a day reading, composing and replying to email messages.
Email is so common that it is still an effective marketing avenue, which is something that many modern marketers tend to forget. However, it is all for nothing if your email signature is poorly designed and not user friendly. It can damage your brand reputation and make you look ‘amateurish’ to customers at the same time.
A well branded and professional email signature takes time and effort to get right. It has to look visually appealing in different email clients (Outlook, Gmail, Yahoo etc.) and on mobile devices (iPhone, iPad, Android, Windows Phone etc.), include concise contact details, use email disclaimers and be consistent for all users. That's not to mention a load of other benefits too.
Use our Email Signature Hints & Tips to create the perfect signature and use it to benefit your organization in a variety of different ways.
Hints & Tips
Use email signature software and solutions to maximize benefits
You can’t achieve anything through the email signature channel if you can’t control it. Dedicated email signature management tools are the only way to ensure centralized, consistent appearance and content control, accurate targeting, change management, dynamic content and click tracking/marketing system integration.
Learn more about Exclaimer solutions
Hints & Tips