10 DOs & DON'Ts Social Media & Email Signatures
Email as a familiar, well-integrated channel already has all the interaction most companies want out of social media. However, did you know that every email your company sends is an opportunity to increase your social reach? Adding social media to your corporate email signatures is a great way to drive your marketing initiatives.
Want to learn more? See our Top 10 DOs & DON’Ts on using social media in email signatures below.
1. DO add social media links to email signatures
If you’re not promoting your social nature through your email signatures, you are missing out on a great opportunity to introduce your customers to your Twitter feed, Facebook page, LinkedIn profile, Google+ account and RSS feeds.
By having social media links on all email signatures, you’re offering your target market another avenue to continue your business relationship outside of traditional communication channels.
2. DON’T include TOO many social media links
You might be on a variety of different social media platforms. However, when it comes to promoting them all in your email signature, limit the number of links to a maximum of four. A signature should never be overcrowded, so adding links to 10 different social media profiles will just be off-putting to recipients.
Also, remember that different sets of customers may use different social media, i.e. business partners may be on LinkedIn but consumers may use Facebook, so tailor your email signatures accordingly.
3. DO use social media ‘icons’ rather than links
Lots of links in an email signature simply look messy. What you want to use are social media icon images that users can click on to go to your company Twitter profile or Facebook page.
We’d also recommend that you host these images online rather than embedding them directly into the signature. That way, recipients won’t have to download the social media icons when they open your email.
Adding social media icons to an email signature
4. DON’T add links to accounts that aren’t used
If you haven’t Tweeted from your corporate Twitter account for more than a year, don’t include a link to it in your email signature.
Recipients only want to read relevant and up-to-date content, so adding links to inactive social media profiles is just wasting their time.
5. DO get free followers
Combine social media with email signatures to get loads of new fans for free. Links to social media in email signatures can easily boost your social traffic and increase your customers’ loyalty. This in turn widens the total audience interacting with your brand, providing additional marketing opportunities.
6. DO strengthen business relationships
If you only ever communicate with certain recipients by email, adding social media links creates new opportunities for them to connect with your business. People are more likely to engage with your brand on social media if they have an existing relationship with you so social media links in your signature suddenly turn into a lead nurturing avenue.
You could even include a line in your email signature to get customers to share their experiences of dealing with your company. For example, your sales team could show a link for LinkedIn ‘Recommendations’ on the product they’re discussing.
7. DON’T underestimate the power of social media and email signatures
Think about how many emails you send out daily and weekly. Every email you send is an opportunity to connect with a person in your social network and increase your social reach.
Social media links in your email signature are basically free marketing tools. These links can easily boost traffic to your social media pages, which could also increase traffic to your website.
8. DO pull social feeds into signatures
Keep your customers up-to-date on what your business is doing with dynamic content such as a recent Tweet in your email signature. Social media comments in email signatures reminds readers of your social output and why they are associated with your company in the first place.
9. DON’T just take our word for it
Unilever added a LinkedIn ‘Follow’ link to its email signatures and went from 40,000 followers to 235,000 in less than 10 months.
In this case, subtly inviting suppliers and partners to become followers worked much better for Unilever than using paid advertising or other direct marketing channels. Remember, this is an organization that is unlikely to use email to contact supermarket shoppers directly, so it will be using social media to connect with suppliers, employees and job candidates.
10. DO let Exclaimer help
With dedicated email signature solutions, you can configure signatures so that all your social media links are included in every email. All of the official icons to relevant social networks can be added to an email signature with a single click such as Facebook, Twitter, LinkedIn and YouTube.
Since email signatures can be updated so easily, you can include up-to-date news and invite recipients to interact with you. You can also automatically include your latest RSS post or Tweet in each email signature.
How Exclaimer Can Help:
If you're looking for an easy way to design and manage professional email signatures across your whole organization, we're here to help. Find out more or start your free trial today!
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