The Email Signature Handbook
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Top 5 email signature mistakes

Did you know that nearly four times as many emails are sent every day when compared to all Facebook/Twitter updates, Google/Yahoo/Bing searches and Internet page views COMBINED! This equates to about 188 billion emails daily, with the majority coming from businesses.

However, did you know that many organizations make some pretty silly email signature mistakes that can seriously damage their brand representation? This leads to a company losing control over its email signature block, making it look sloppy and unprofessional.

Check out the top 5 email signature mistakes you could be making below:

1. Including TOO many contact details

Don’t overwhelm email recipients with multiple phone numbers, email addresses and websites. Too much contact information can comes across as slightly desperate.

Ironically, the more choices you offer a recipient, the less likely any of them will be clicked. Only ever include essential contact details.

Having too many contact details is one of the most common email signature mistakes.

2. Not designing for mobile devices

At least half of the people who read emails use a mobile device. This means that your signature is being shown on a smaller screen. If a recipient can’t easily put their thumb on a link, your email will get deleted. Remember, mobile email signatures are just as important as desktop email signatures!

Also, reading speed on a mobile tends to be slower, so you want to use a font with a point size of 11 to 14. In the end, usability has to take precedence over design when it comes to mobile email signatures.

Don't ever forget about your mobile email signature.

3. Having irrelevant content

If you’re not updating your blog or social media accounts on a regular basis, then don’t add links to them in your email signature.

Posts need to be current, so sending someone to a page that hasn’t been updated in months could backfire on you as it makes out that you’re not serious about your work.

4. Not using ALT-Text

You never know where your email may get forwarded on to. By adding ALT-Text, any person that gets your email can hover over a signature image and get an idea of what it is they are meant to be looking at.

Also, it is important to remember that not all recipients will be able to see the images you put in your email signature so it is good to have ALT-TEXT to fall back on.

Don't forget to include ALT-Text on all email signature images.

5. Not adding an email disclaimer

Whether you like it or not, having an email disclaimer is the law in certain countries, particularly in North America and Europe.

The content will often include the company name, registered office address and company registration details which is a legal requirement for corporate email in many countries. Make sure that your emails are complying with international email law.

Not having an email disclaimer could cost your company dearly.

You might now be thinking email signatures are more complicated than you thought. Well, they don’t need to be!

Watch our video below on the 17 Email Signature DOs and DON’Ts to make sure that you don’t make any other email signature mistakes.

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How Exclaimer Can Help:

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