Professional Email Signature Examples and How to Write Them
You should think of a professional email signature block as an electronic, 21st-century business card. The most professional email signature examples don't just provide basic contact information; they are also used to promote your brand's identity, provide important marketing content, and maintain your organization's legal compliance.
What is an email signature?
An email signature is a block of text that automatically appears at the end of an email message. It is used to provide recipients with your contact details such as your name, job title, phone number, and email address.
However, a corporate email signature is an important avenue for showcasing the professionalism of your brand. You can enhance a standard business email signature by including a company logo, brand elements, and relevant email disclaimer.
The best company email signature examples are also used to realize the full potential of your marketing campaigns and promotions. This is via the use of social media icons, promotional banners, 1-click surveys, and relevant accreditations/awards.
Important elements of a professional email signature
To ensure you have a professional email signature block for all users, you must include the following contact information:
The employee’s first (given) name and surname. You’d be surprised how many people think using a nickname is acceptable. In fact, over 30% of business email signatures don’t even include a name, which doesn’t reflect well on your organization.
Job title. This lets recipients know what type of person they are dealing with. They may rely upon your job titles to understand the structure of your organization and the way it operates.
Company name. Having your company name in your corporate email signature is a no-brainer. This can be done using plain-text, but we would advocate using your corporate logo instead.
Telephone number. This should be the main number that the employee can be reached on, be it a landline or business mobile. It is also common practice to include a country prefix if your organization deals internationally or has offices in other geographic regions. For example, a UK number would have +44 at the start, so it would appear as +44 (0)1234 567890.
Email address. Don’t let people tell you that adding an email address to a signature is pointless. It’s true that recipients can press ‘Reply’ to answer your message, but some email clients like Outlook use Display names rather than email addresses in the ‘From:’ field. This means that if your email is forwarded, only the Display Name will appear, which makes it difficult to reply. Adding an email address saves time for everyone in the long run. Learn more.
Website. Adding a link to your company’s website is a great way to get additional online traffic, especially considering how many emails your organization sends a day. Learn more.
Email disclaimer. In order to ensure your organization complies with various global regulations, it is often required that you include an email disclaimer in your signature. This will also often include your registered company address. Learn more.
The following are elements that we recommend you include in your company email signature. The best professional email signature examples will incorporate these to really convey the professionalism of their brand.
Company logo. Do your business cards, headed paper, compliment slips, product packaging, invoices, signage and online presence conform to your brand guidelines? Of course they do. So why shouldn’t you treat your email signature in the same way? It’s vital to consider email as unique and worthy of specific attention as any other branded element you use. Learn more.
Social media links. Use company email signatures to promote your social presence and your latest content to the people with the highest chance of connecting with it – the people who read your corporate emails. Learn more.
Promotional banners/advertising. Include email signature banners to promote products, services and events at the right time and to the right people. Also, if you’ve won an award, be sure to let everyone know about it in your signature. Learn more.
Photo image. The popularity of personal photos on social media sites, including the business-focused LinkedIn, suggests there is value in putting a face to written communication. Creating a corporate email signature with a photo image can help to build extra levels of professionalism and trust with your recipients. This is particularly attractive if you work in industries like real estate. Learn more.
Also, remember to optimize your company email signature for mobile devices. Over 50% of all emails are read on a smartphone or tablet, so you run the risk of alienating more than half of your audience if you use a poorly-optimized mobile email signature.
So, you now understand what should go into your corporate email signature. Now, it’s time to start building one. Follow our step-by-step guides below and you'll have a professionally branded business email signature design in no time.
For other hints and tips on how to make an email signature, read our 17 Email Signature DOs and DON’Ts.
Be aware that you can’t achieve professional email signatures for all users if you can’t control them. From misspellings to out-of-date display banners, if one team doesn’t have overall control, email signature management can become a nightmare. Once you’ve lost control, you will inevitably incur costs in some way.
The most professional email signatures examples are created through the use of dedicated email signature management solution from Exclaimer. Ensure everyone in your company has a professionally branded business email signature - try it free today!
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