Email Signature Branding – Why is it Important?
A company’s brand represents who it is and what it does, which is why it’s essential for branding to be used and displayed correctly in every possible medium.
Corporate email is often a medium where branding goes amiss, despite being the most common business communication method. Branded email signatures can be very beneficial to a company, take a look at the reasons below as to why it’s important to use email signature branding.
1. Brand conformity
Conforming to brand guidelines is an essential first step when designing a corporate email signature. Your company logo and brand colors can help inform the design, and using your company’s guidelines will ensure your brand is being used correctly.
2. Brand awareness and recognition
Every email you send is an opportunity for the recipient to get to know your brand, it’s an opportunity to raise brand awareness through the use of email signatures.
Branded signatures also help to create a sense trust, if the recipient of an email recognizes your brand and company, they’re more likely to reply or engage.
3. Professionalism and consistency
Not having consistent, branded signatures on corporate emails can have a negative impact on a company’s reputation as it can come across as unprofessional and unkempt. Do you really want your customers thinking badly of your company all because of a messy email signature?
That’s why it’s important for all employees to have a well-designed email signature that correctly display your company’s brand on every email they send.
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