The Top 10 Uses of Email Signature Marketing
Email signature marketing is a great way for you to broaden your social reach, promote your latest content, maintain brand consistency across all your email communications, as well as showcasing and therefore extending the reach of your key communications activities.
So, how exactly can you use email signature marketing for your own company? Check out these top 10 examples that will turn your email signature into one of your best marketing tools. And remember, these will take little time and effort on your part to implement.
1. Promote your website and link to your homepage
Every email signature should at least have a link to your company’s website. All recipients that receive your emails will already be online, so this will encourage them to visit your site. It is also a great way to increase awareness of your brand and let them learn more about what you do. You’d be surprised at how effective this is.
2. Give away something for free
Ask anyone and they’ll usually say they love getting something for nothing. Something like a free book or online tool will engage users, create leads for your company and get them more interested in your product or service.
3. Shout about new content your company has created
We wrote the Official Email Signatures for Dummies guide, so it is understandable that we want to let us many people know about this as possible. But have you written a book? Had a white paper published? Share a link to the content in your email signature to build credibility and authority with the recipients you communicate with.
You can do this either via a plain text link or a promotional email signature banner. Either way, you will be turning your emails into a valuable lead generation tool that will mean your content is viewed by more people.
4. Link to your social media profiles
Social media has changed the rules of marketing. Customers and clients now expect to have vibrant and rich discussions with companies they work with. If your organization is active on social media, add links to these profiles in your email signature. Not all of your customers or employees will know about your Facebook page or how much your Twitter account is used.
By marrying email signature marketing with social media links, you’re offering your target market another avenue to continue your business relationship outside of traditional communication channels.
5. Get people to visit your corporate blog
Now, this is only effective if your company has a blog that is updated on a regular basis. Your recipients will be thinking about you when they read your email, so, as with social media, email signatures are a great place to introduce them to your blog. Fresh content is more engaging than a static homepage and will retain the attention of the reader for much longer.
Email signature marketing can also be really effective if you include an RSS feed, which will show the title of your most recent blog post and automatically update every time a new article is published. This means that you are not only providing new content on a regular basis, you are promoting it to the right target audience through a low-cost, yet high-volume marketing channel.
6. Highlight events you’re going to be at
Are you going to an event? Talking at a conference? Using a promotional banner in your email signature ensures that your organization’s most important contacts stay in the know and spread the word about the event. It might not generate more registrants, but it will definitely gain more awareness among your target audience.
7. Tell people about special promotions and latest offerings
Use email signature marketing to highlight your latest promotions. If you are running a seasonal offer, use your signature to shout about it to drive more interest. Or, you could highlight that you offer free trials of your products, announce new solutions, showcase a recent award you’ve won…there are so many different possibilities when you sit down and think about them.
You can have a number of campaigns running at any given time, with different marketing messages being delivered to different segments of your email contacts. Also, if you are using a dedicated email signature solution, you can use date-based rules to add a banner for an upcoming promotion or event, then automatically remove/update it where needed.
8. Showcase your case studies
Your salespeople will really thank you for this one! By using email signature marketing to link to case studies that showcase how your current customers feel about your products/solutions, it will make potential customers more interested in what you have to offer. You could use a customer quote or show the increase in ROI that another customer has attained since they started working with you.
9. Offer free trials of your product/service
When you offer a free trial of your product and service, email signature marketing can be a really effective way of increasing numbers. The more people that download or signup, the more likely it is that a number of these will become paying customers. You can even offer free consultations and demonstrations that can be promoted via the email signature channel.
10. Show video content
While we would never recommend that you add a video to your email signature (it is possible in some cases, but you should actively avoid doing this), you can still add links that direct recipients to a corporate video or product demonstration. This is simply another avenue for people to find out more about what your company does so that you stay in the forefront of their mind.
For more great tips on how to turn your email signature into a valuable marketing asset, check out our official Email Signatures for Dummies guide and order your free copy today.
If you want to make email signature marketing easier and get total control over this channel, let Exclaimer show you the way.
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