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Learn How to Write a Formal Email


By Exclaimer

According to HubSpot, email volumes have increased by 44 percent since the COVID-19 pandemic hit in 2020. If you’re a business professional, you need to be careful with how you communicate over email. It’s easy to slip into the habit of writing emails in a colloquial manner with abbreviations, slang, and poor grammar. This is why learning how to write a formal email is important.

But how do you go about doing this? Learn how to write an email to a client that will leave a good impression with these top tips.

1. Decide on the email’s target audience and aim

Before you send an email, you need to be clear as to who you are sending the message to and what you want the recipient to do when they’ve read it. Your target audience will directly impact on the writing style of the email. You can then ensure your message supports this clearly. For example, if you are looking for the recipient to review something, your content has to be tailored to this aim.

2. Use a personalized email address

Recipients typically trust a personalized email address as a rule. You are more likely to get someone to open your email from a real address ([email protected]) rather than a generic company address ([email protected]). A combination of a person’s name and a company name together in the sender’s name works well too.

3. Use a strong subject line

A powerful subject line can make or break the success of any formal email. It needs to grab the recipient’s attention the moment they look at it and encourage them to come looking for more. After all, it is the first piece of information that a recipient sees, so it needs to be clear and concise.

A good subject line might be “Meeting date changed” or “Suggestions for the proposal”. Many recipients will decide to open your email based on the subject line alone. Choose one that lets them know that directly relates to their business concerns or issues.

Make sure your subject line is accurate too. It should not make false promises as this will encourage recipients to delete your emails.

4. Use an appropriate email greeting

The way you start a formal email very much depends on how well you know the recipient.

  • Casual greetings – should only be used with familiar colleagues, friends, and family:
    • Hi [Name],
    • Hi there,
    • Hi everyone,
    • Greetings all,
  • Formal greetings:
    • Dear [Name],
    • Hello [Name],
    • Good morning [Name],
    • To whom it may concern,
    • Dear [Job Title],
    • Dear Sir/Madam,

5. Make the email body brief and concise

When writing a formal email, it needs to get to the point quickly. All your recipients are busy people and will not read reams of text. Stick to one topic so it is easy for someone to answer any questions you may have. This will also encourage more rapid replies.

At the same time, consider your audience. If you’re emailing someone you’ve never spoken to before, you should be as formal as possible with your language. This might make the email a bit longer, so consider how much information you really need to include.

6. Consider the business email format

Proper sentence structure is extremely important when it comes to email format in a professional setting. Using correct grammar and punctuation is the first place to start. Full stops, commas, question marks; these make the format of a formal email.

Use paragraphs to break up the message and structure it so that it is easy to read at a glance. If the email can be read briefly, it will get higher levels of engagement even if the recipient doesn’t have the time to read it properly.

Standard font size (10pt or 12pt) is the only size that should be used when writing formal emails. Keep your font colors simple; black is the easiest color to read on all devices.

It’s recommended you use a web safe font such as Arial or Calibri as these are easier to read. If you use custom fonts when sending an email, the font may not be installed on your recipient’s device. This means the text will automatically change to a default font such as Times New Roman.

Try to refrain from making your text bold, italicized, or underlined unless it is 100% necessary. It may come across as rude or pushy. Instead, use words to emphasize your point.

7. Use polite and friendly language

As formal emails are used within a professional context, the wording needs to duly reflect this. Complete sentences should be used with no casual language or slang. It is best to not include humor unless you know the recipient very well. Even then, jokes can easily get lost in translation, so it is best to avoid using them within formal emails.

8. Use a suitable email closing to encourage action

Make sure the email clearly states what you want the recipient to do. Do you want them to answer a specific question, confirm a meeting time, etc? Whatever the action is, make it clear and simple to carry out this action.

Once completed, close the message with an appropriate email sign-off. As with the opening, consider the context of the email. Some standard sign-offs include:

  • Kind regards
  • Thank you in advance
  • All the best
  • Sincerely
  • Regards
  • Many thanks

9. Use a professional email signature

Most people don't think too much about their email signatures, even though it is an important part of any corporate email. When a signature is designed well, it easily promotes your brand in a positive and professional manner. Always ensure that your email signature includes essential contact details such as name, job title, company name and address, phone number, website URL, and email address. These can be generated automatically by using email signature management solutions.

10. Proofread your message before pressing Send

Before you press Send, take a few moments to review your email for spelling and grammar. Check for typos, grammatical errors, and spelling mistakes. Avoid sending rushed emails and take the time to properly read all the content carefully.

Examples of Formal Email Formats

Subject Line: New product brochure


Following your recent request, please find our new product brochure attached. We are sure that you will see the quality of what we have to offer. A member of our sales team will contact you shortly to discuss your business requirements and to arrange a meeting at a time that is suitable for you.

For further information, please do not hesitate to contact us

Kind regards,

Subject Line: New White Paper and Check-In

Dear [NAME],

I hope this email finds you well.

I’m reaching out to you today to send you the latest white paper we have written. It focuses on how you can write a formal email and the important elements that need to be included.

Given our previous conversations, I thought it would be sensible to send a copy of this to you. Any feedback you have would be greatly appreciated.

Please also let me know if you are still available for our meeting next Thursday or if you need to reschedule.

I look forward to hearing from you.

All the best,

Subject Line: Meet our new Sales Manager

Hi team,

I am pleased to announce that [Name] is starting today as our new Sales Manager. They will be in charge of the day-to-day running of our sales department, making sure that we provide the best sales experience for our customers.

Please join me in welcoming [Name] to the company.

Best regards



It is important to note that you represent your company in every email you send. A poorly written email does not just reflect badly on you, but on the company too.

Learning how to write a formal email to a client can go a long way with business contacts, especially when forging new professional relationships. By following this guide and using the samples provided, you will ensure you set a lasting impression with every email you send.

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