Organizations rely upon feedback to understand customer sentiment. Without this information, they risk losing touch with how customers engage with their brand. With our new Exclaimer Signature Feedback Power Up, organizations can easily obtain feedback through the use of simple 1-click surveys within their email signatures and do so with minimum effort.
The real-time feedback gathered from email signatures that are synced up with the Exclaimer Signature Feedback Power Up can be used to measure the quality of interaction that individuals and teams have with customers. This allows for immediate improvements to be implemented. Responses are easily identifiable, being attributed to specific email recipients, making replying and closing the feedback loop actionable on every response.
Why use email signatures to collect feedback?
Reduce customer churn and win more business
Optimize support and service teams’ performance
Drive company culture
Visibly demonstrate commitment to customer service and experience
Why use email signatures to collect feedback?
By using email signatures to share surveys you can fully customize your strategy for gathering feedback to suit the needs of your organization, presenting surveys only when it is appropriate.
With the wealth of control offered by Exclaimer email signature solutions you can be sure each step in the journey critical to the customer experience can be paired with a chance for feedback.
Examples include:
The benefits of the Exclaimer Signature Feedback Power Up
Higher response rates
Most organizations still gather customer experience feedback using long-winded multi-question surveys and forms where it is typical to receive a <1% response rate.
This volume of feedback often proves ineffective when it comes to collecting a true representation of customer sentiment.
However, using the Exclaimer Signature Feedback Power Up allows customers to express feedback in just one click, guaranteed to generate a higher response rate.
Identifiable feedback
While most survey methods collect feedback anonymously, responses captured by the Exclaimer Signature Feedback Power Up can be directly attributed to customers.
Surveys applied using the server-side method of Exclaimer’s email signature solutions have the recipients automatically associated with them so any feedback provided can be easily identified later.
Closed-loop approach
An important part of the feedback process is evidencing to feedback providers that their feedback is valued. But often the delay when implementing improvement can leave providers of feedback feeling removed from the effect their responses may have.
The Exclaimer Signature Feedback Power Up generates a real-time email alert for every piece of feedback given, making it simple to respond to customers with an appropriate response, closing the loop immediately in every situation.
In-built analytics
With the Exclaimer Signature Feedback Power Up, all reporting on your surveys is found within the Exclaimer Portal, making it easy to access. You’ll find important metrics such as scores for satisfaction, happiness, and net promoters, as well as a list and breakdown of all responses and any comments left by the user.
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