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EVERTON FOOTBALL CLUB

Migrating to Office 365 (now Microsoft 365) left Everton Football Club without a way to manage their email signatures. This meant using Exclaimer Signature Management Cloud.

About Everton F.C.

Everton F.C. (Football Club) is a renowned English football club based in Liverpool that plays in the Premier League, the most watched football league in the world. Starting its history in 1878 as St Domingo’s F.C., a church team created so parishioners of the St Domingo Methodist Church could play sport all year round, Everton F.C was a founding member of the Football League in 1888, which later became the Premier League as it is known today.

Based at Goodison Park in Walton, Liverpool since 1892, the club has won nine league titles and five FA Cups over its history and has a well-known sporting rivalry with Liverpool F.C.

The need for an Office 365 email signature manager

Football clubs like Everton F.C. are instantly recognizable across the globe, carrying with them years of tradition and heritage that cross generational barriers. The sporting crest of any football club is an integral part of its identity, needing to appear on anything relating to said club, from the football kits, club merchandise and official marketing communications. This also relates to the email signatures that are used by its employees. It makes no sense for a club to leave email signature management to every single end user, just as it would not for any other professional organization.

Fortunately, Everton F.C. understood the importance of using an email signature manager to protect the club’s “brand” and had been using Exclaimer’s on-premises software for a number of years. However, a recent migration from on-premises Exchange to Office 365 meant that this solution was no longer suitable for the task at hand.

“We had previously been using Exclaimer software to manage all of our users’ email signatures, which had worked very well for us,” said Joshua Martin, IT Support Technician (2nd & 3rd Line) at Everton F.C. “Having moved to Office 365, we didn’t want to lose the control over signatures that we had become accustomed to. We run a lot of advertising campaigns via this channel, especially for our official charity Everton in the Community so it was vital to invest in a Office 365 signature manager as soon as possible.”

Trusting Exclaimer

Having had a positive experience using Exclaimer, Mr Martin was very interested in trying out its cloud-based signature solution. “Creating Office 365 signatures using just Transport Rules isn’t great,” stated Mr Martin. “It makes the whole process too complicated, which was why I didn’t want to change how we were already managing our email signatures. Basically, I wanted an Exclaimer solution that integrated with Office 365, which thankfully was available.”

“I’m a big fan of Exclaimer as a company and I’ve always found the team very approachable,” he continued. “The sales process was very smooth, and it was a seamless transition from our on-premises email signature software to the new cloud-based solution. Exclaimer made it even easier by converting all of our previous email signature templates into ones that we could use within the cloud solution’s UI.”

An easy-to-use solution

After just two hours, Exclaimer’s solution was managing all Office 365 email signatures for Everton F.C., causing no downtime in the interim. The fact that the solution was easy-to-use was an added bonus.

“For me, the great thing about this product is that it’s designed for anyone to use” concluded Mr Martin. “You don’t need any special IT skills to create a really great Office 365 signature. It does exactly what you expect and need it to do, making email signature management simple. I would strongly recommend Exclaimer to any business using Office 365.”

Everton

INDUSTRY
Sports

PRODUCTS
Exclaimer Signature Management Cloud

LOCATION
United Kingdom

USE CASES
Simplify Email Signature Management
Ensure Brand Consistency
Optimize Marketing Campaigns

Joshua Martin IT Support Technician (2nd & 3rd Line)

The challenge
  • Relying on Office 365 Transport Rules to create email signatures
  • Difficult to run advertising campaigns for club’s official charity
  • Unable to use Exclaimer on-premises software having moved to Office 365
The solution
  • Transition from on-premises Exclaimer software to Office 365 version
  • Replication of all previous email signature templates
  • Full implementation with no IT downtime
The benefits
  • Total control over all employee email signatures again
  • Continued usage of display banners for marketing purposes

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