Aller au contenu

The Use of Email Signature Quotes

Présenté par Exclaimer

Email signature quotes are only ever effective if they are in line with your company’s values and/or representative of your brand. The main example of where you would use quotes in email signatures would be if your business has a tagline/slogan that is an intrinsic part of your brand identity.

Here are some examples of popular mottos/taglines used by well-known businesses that are perfect for email signature quotes:

Nike: “Just Do it”

McDonald’s: “I’m lovin’ it”

L’Oreal: “Because you’re worth it”

Tesco: “Every Little Helps”

Apple: “Think Different.”

KitKat: “Have a break. Have a KitKat.”

Capital One: “What’s in your wallet?

BMW: “The ultimate driving machine.”

Subway: “Eat Fresh”

Coca-Cola: “Open happiness”

Uber: “Move the way you want.”

Dollar Shave Club: "Shave Time. Shave Money."

As these taglines play a large part in the identity of these companies, it is more than appropriate for them to be included in their corporate email signatures. Quotes in email signatures in this context are very effective.

A bad example of using quotes in email signatures

Letting employees add their own email signature quotes

In our view, it is best to avoid letting individual employees add their own quotes in email signatures. These quotes are usually intended to be inspirational but are not always perceived that way by those who see it.

Using inspirational or even funny quotes in email signatures with no business context may give off the wrong impression. The recipient may not agree with the email signature quote, and this could have an effect on their response to you. It could even affect your brand reputation, which is why email signature quotes should not be used by employees on an individual basis.

Inspirational quotes in email signatures are not recommended

An inspirational quote isn’t the only thing you should probably leave out of your email signature. Find out what else in this article.

Using email signature quotes in personal emails

Even though we don’t recommend using quotes in email signatures in a corporate context, we understand that they do have their place in more informal email communications.

That’s why we’ve compiled a list of positive quotes for use in the contact information of your personal emails.

20 inspirational quotes from historical figures

  1. “Strive not to be a success, but rather to be of value.” Albert Einstein

  2. “Remember that not getting what you want is sometimes a wonderful stroke of luck.” Dalai Lama

  3. “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” Dr Martin Luther King Jr.

  4. “If you want to lift yourself up, lift up someone else.” Booker T. Washington

  5. "Success is not final; failure is not fatal: It is the courage to continue that counts." Winston Churchill

  6. “I’m a greater believer in luck, and I find the harder I work the more I have of it.” Thomas Jefferson

  7. “Time is money.” Benjamin Franklin

  8. “The secret of change is to focus all your energy not on fighting the old but on building the new.” Socrates

  9. “Nurture your mind with great thoughts. To believe in the heroic makes heroes.” Benjamin Disraeli

  10. “Concentrate all your thoughts upon the work in hand. The sun's rays do not burn until brought to a focus.” Alexander Graham Bell

  11. “Only those who will risk going too far can possibly find out how far one can go.” T.S.Elliot

  12. “Don’t judge each day by the harvest you reap but by the seeds that you plant.” Robert Louis Stevenson

  13. “You can’t use up creativity. The more you use, the more you have.” Maya Angelou

  14. “We can’t help everyone, but everyone can help someone.” Ronald Reagan

  15. “However difficult life may seem, there is always something you can do and succeed at.” Stephen Hawking

  16. “Life isn’t about finding yourself. Life is about creating yourself.” George Bernard Shaw

  17. “Yesterday is not ours to recover, but tomorrow is ours to win or lose.” Lyndon B. Johnson

  18. “Action is the foundational key to all success.” Pablo Picasso

  19. “We are what we repeatedly do. Excellence then is not an act but a habit.” Aristotle

  20. “Believe you can and you’re halfway there.” Theodore Roosevelt

20 Inspirational quotes from famous businesspeople

  1. “I never dreamed about success. I worked for it.” Estée Lauder

  2. “Always deliver more than expected.” Larry Page

  3. “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Henry Ford

  4. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” Anthony Volodkin

  5. “Your most unhappy customers are your greatest source of learning.” Bill Gates

  6. “When we strive to become better than we are, everything around us becomes better too.” Paulo Coelho

  7. “When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” Josh James

  8. “The fastest way to change yourself is to hang out with people who are already the way you want to be.” Reid Hoffman

  9. “Don’t try to be original, just try to be good.” Paul Rand

  10. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” Steve Jobs

  11. “Every day that we spent not improving our products was a wasted day.” Joel Spolsky

  12. “Anything that is measured and watched, improves.” Bob Parsons

  13. “It’s more effective to do something valuable than to hope a logo or name will say it for you.” Jason Cohen

  14. “Whenever you see a successful business, someone once made a courageous decision.” Peter Drucker

  15. “The first one gets the oyster, the second gets the shell.” Andrew Carnegie

  16. “A satisfied customer is the best business strategy of all.” Michael LeBoeuf

  17. “Failure defeats losers, failure inspires winners.” Robert T. Kiyosaki

  18. “If you don’t drive your business, you will be driven out of business.” B. C. Forbes

  19. “If you don’t understand the details of your business you are going to fail.” Jeff Bezos

  20. “Great companies are built on great products.” Elon Musk

With Exclaimer, you can always ensure that end users aren't adding their own email signature quotes to business messages. And at the same time, you can ensure your corporate tagline is included when necessary.

Learn more about the benefits of using Exclaimer for email signature management.

Prêt à commencer ?

Exclaimer transforme les e-mails de tous les jours en une plateforme à forte valeur ajoutée pour générer des ventes et renforcer la relation client.

Commencez dès aujourd'hui un essai gratuit de 14 jours (aucune information de votre carte de crédit n'est requise !) ou réservez une démonstration avec l'un de nos spécialistes produit pour en savoir plus.

En savoir plus grâce à notre documentation

The Untapped Potential of Corporate Emails 1 Exclaimer

The Untapped Potential of Corporate Emails

Dans ce livre blanc, nous vous montrons comment transformer vos e-mails professionnels en un nouveau canal de marketing et de retour d’information.

En savior plus >
Moving from hybrid working from remote working

The Importance of Email Signature Management for Hybrid Workers

Dans ce livre blanc, nous présentons les avantages de la gestion des signatures électroniques dans le contexte du travail hybride.

En savior plus >
The Top 10 Email Signature Management Headaches. 4 Exclaimer

The Top 10 Email Signature Management Headaches.

Ce livre blanc a pour but de vous présenter les 10 principaux problèmes qui surviennent lors de la gestion manuelle des signatures de courriel au niveau de l’entreprise.

En savior plus >

Essayez gratuitement aujourd'hui Votre nouvelle signature mail
n'est plus qu'à quelques clics