Using Email Signatures for Different Departments

Email continues to be a mission-critical tool for businesses across the world. Rather than shrinking, email usage is expected to increase year-on-year by six percent for the foreseeable future. Even in a world that uses social media and instant messaging, email continues to be the communication modality of choice.

With this in mind, email signatures are one of the most untapped branding and marketing generation tools at a company’s disposal. An average employee will send 35-40 emails per day, so think how many that equates to a year. The impact a professional email signature can have on a recipient is potentially huge. This is particularly true when you implement different email signatures for different departments.

Let’s take a look at how you and your company can make the most out of departmental email signatures.

The Marketing department

The whole purpose of a Marketing department is to increase brand awareness and run marketing campaigns for lead generation purposes.

A marketing team will, as best practice, create a lot of content to be deployed across various channels, e.g. email, social media, direct mail, etc. The objective is to target the right people in order to encourage them to explore what you can offer them.

However, marketing departments tend need to spend a lot of money to leverage all of these campaigns. Many companies don’t realize that corporate email sent day-to-day can provide massive marketing and business benefits.

A departmental email signature in this context is ideally suited to contain a clickable call to action that promotes something important about your company. Using signature banners and social media icons in email signatures easily helps to promote your brand or lead generation message.

When creating a departmental email signature for marketing purposes, you should see it as the perfect channel to promote: