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How to Use Reply Email Signatures Effectively

Présenté par Exclaimer

When you start an email conversation, one of the first things a recipient will see is your email signature. It will include all your contact information, legal disclaimer, company logo, and other marketing elements. However, the need to have the same signature template becomes unnecessary as the conversation continues.

Using a shorter reply email signature is ultimately good practice as the conversation continues. This more straightforward design includes only essential contact information such as name, company, phone number, and email address. Your reply signature becomes a simplified version of your main signature template.

But why is this necessary in the first place? Well, it can become very annoying if you’re involved in an email conversation, and it gets flooded with signature content.

Repeating the same sign-off for each new reply will make your emails look busy and cluttered. It can become difficult to read the message content if there is too much signature imagery to wade through. Having a separate reply email signature is far less intrusive in email chains.

What does a reply email signature look like?

A reply email signature will employ a simpler design than your primary external signature. Its purpose is not to be overpowering but to supply recipients with relevant contact information. Other content such as promotional banners and social media icons are not often included. This is because they will already appear in the first email signature template.

Below is an example of a standard corporate email signature. It would appear on the first email sent to a new recipient:

An example of a full email signature sent to external recipients.

Now, this is the corresponding reply email signature. It uses far less information than the main template. Elements like the legal disclaimer, profile photo, and award images are not included. In fact, it uses little of the original design:

An example of a reply email signature.

This design can also be used for any forwarded emails too. This again helps to minimize the ‘clutter’ of repeated signatures and disclaimers within message conversations.

Implementing reply email signatures in your organization

If you are using an email client like Outlook or Gmail, you can set up different signature templates for email replies. These are selected via a drop-down list directly in the message window. However, this only really works on an individual level. Signatures cannot be controlled at an organizational level this way.

Creating reply templates is impossible for organizations using Office 365 (now Microsoft 365) or Microsoft Exchange. These only come with a function designed for plain-text messaging such as an email disclaimer.

For those on G Suite (now Google Workspace), replies are created in the same way as in Gmail. This again means that signatures can only be updated by each user individually.

No matter which method you use, email signatures are either impossible to control or too time-consuming to manage. You can design and deploy consistent signatures for all users by choosing an Exclaimer email signature management solution. You’ll easily be able to create high-quality email signature replies for your business needs.

Make email signature management easy by getting yourself a free trial of Exclaimer today.

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