Salta al contenuto

We’re excited to announce the new and improved Exclaimer brand, complete with a new brand and a range of innovative products. This all further enhances our position as the global leader in email signature management solutions, while simultaneously marking a new chapter for us at Exclaimer.

Turning the end of every email into a valuable new beginning

Exclaimer has always been known for email signature management. Our solutions are built for centrally imprinting the right email signature template with the right branding. This core proposition has served us well since our inception and has led our company to grow significantly in not just size, but in terms of what we offer. This has been particularly true over the last three years where we have managed to double our global user-base.

The scale of what we offer has transformed substantially since the very early days of Exclaimer. The email signature management space is now more competitive. More organizations than ever understand the importance of centrally managing their corporate email signatures. And marketing professionals see the email signature as a new digital advertising channel.

We understood that in order to maintain our position as the market leader in email signature solutions, we needed to evolve who we are and what we do. It’s with this in mind that we felt it was the perfect time to update the Exclaimer brand identity, give it a complete refresh, and offer much more than what we currently offer our customers.

A new look Exclaimer brand

The new Exclaimer brand redefines how we present ourselves to the wider world. It showcases our business vision. It highlights what we stand for. It enhances our identity. And it marks an evolution of Exclaimer as a company. We’re sure that you’ll agree that our new identity is much dynamic and exciting than our previous branding.

Our website now comes with a much more modern, cleaner look that delivers rich new content. With a much-simpler navigation and faster site speed, our website lets you get all the information you need as easily as possible.

With the new Exclaimer brand also comes a new mission. This is why we’re moving beyond just offering centralized email signature management. We are now on a mission to fundamentally redefine what email signatures can do for an organization. We believe that companies of all sizes can harness the email signature as a new marketing channel once they have centralized control.

This is so you can “turn the end of every email into a valuable new beginning”. After all, people always remember a good ending, be it from a movie all the way to business email communications. That’s why the end of an email is the perfect space for inviting people to a product demonstration, asking for customer feedback, scheduling appointments, promoting your latest special offer, and so much more. Every email ending can truly make a lasting impression on every recipient.

It’s with this in mind that we’re now offering three brand new products so you can truly take your email signatures to the next level. These are in addition to what we currently offer with our Exclaimer Cloud solution, which has now been renamed Exclaimer Signature Management Cloud.

Introducing Exclaimer Signature Marketing Cloud

Exclaimer Signature Marketing Cloud is an extensive new solution that lets an organization unlock the true marketing potential of your corporate email signatures.

In what is a world first, Exclaimer Signature Marketing Cloud also allows you to measure the monetary value of running email signature campaigns with the new Exclaimer Signature Equivalent Advertising Value™ (EAV) Calculator. This is a metric unique to email signature management that quantifies the value of advertising and messaging placed in the signature templates of an organization’s business email messages.

Some of the other exciting new features of Exclaimer Signature Marketing Cloud include:

  • Get a real-time view of the key performance metrics for your email signatures from impressions, click-throughs, best performing signatures, EAV, and more.
  • See how email signatures are being deployed across your organization showing mailboxes under management, old templates that need to be updated, send rates, etc.
  • Rotate different email signature marketing campaigns across different audience segments.
  • Schedule email signature marketing campaigns with advanced options such as applying certain templates during working hours or for seasonal events.
  • Allow users to manage specific contact information in their email signatures to include data such as gender pronouns and working hours without having to update your Active Directory/Google Directory.

Power up your email signatures

On top of Exclaimer Signature Marketing Cloud, we’ve also launched two new ‘Power Ups’. These provide additional features designed at improving recipient engagement through professional email signatures to drive customer satisfaction, improve Net Promoter Scores (NPS), and book calendar appointments.

Exclaimer Signature Feedback Power Up

The Exclaimer Signature Feedback Power Up allows you to embed customer feedback buttons into email signature templates. It also surfaces important sales and marketing intelligence to achieve customer retention objectives.

Any real-time feedback can then be used to inform all manner of business improvements including to the customer experience itself.

Exclaimer Signature Appointments Power Up

Our Exclaimer Signature Appointments Power Up lets you automatically add appointment booking links directly into email signature templates without needing a third-party calendar system. These links can also be shared outside the signature, providing even broader value.

This allows you to drive direct customer engagement and avoid endless email chains used for scheduling meetings.

A new beginning for Exclaimer

With a new product portfolio and refreshed Exclaimer brand identity, we’ve once again shown why we are the market leaders in the email signature management category. We are intent on redefining what you can do with email signatures beyond just central control and untapping the value of personalized emails for our customers.

It’s been an amazing journey to get to this stage of our company’s journey and we are more than ready for this next stage. There is plenty more coming on our product roadmap so keep an eye on the horizon for all Exclaimer-related news.

Visit the Exclaimer website now and get yourself a free trial of our new products. Or reach out to us directly if you have any questions.

Learn more with our range of resources

The Untapped Potential of Corporate Email Signatures 1 Exclaimer

The Untapped Potential of Corporate Email Signatures

Scarica il white paper oggi stesso! A seguito della pandemia COVID-19, non c’è settore che non abbia fatto estremo affidamento sulle e-mail. L’e-mail è stata…

Read More >
Moving from hybrid working from remote working

The Importance of Email Signature Management for Hybrid Workers

Scarica il white paper oggi stesso! La pandemia di COVID-19 ha cambiato completamente il modo in cui molti di noi lavorano. I punti di contatto…

Read More >
The Untapped Potential of Corporate Email Signatures 4 Exclaimer

The Top 10 Email Signature Management Headaches

Scarica il white paper oggi stesso! Le firme e-mail hanno fatto molta strada dai tempi dei testi contenenti le dichiarazioni legali di non responsabilità. Loghi,…

Read More >

Provala gratuitamente oggi stesso! Sei a pochi clic dall’avere
una nuova firma e-mail