We’re excited to announce the new and improved Exclaimer, complete with a new brand identity and a range of innovative products. This all further enhances our position as the global leader in email signature management solutions, while simultaneously marking a new chapter for us at Exclaimer.
Turning the end of every email into a valuable new beginning
Exclaimer has always been known for email signature management. Our solutions are built for centrally imprinting the right email signature template with the right branding. This core proposition has served us well since our inception and has led our company to grow significantly in not just size, but in terms of what we offer. This has been particularly true over the last three years where we have managed to double our global user-base.
The scale of what we offer has transformed substantially since the very early days of Exclaimer. The email signature management space is now more competitive. More organizations than ever understand the importance of centrally managing their corporate email signatures. And marketing professionals see the email signature as a new digital advertising channel.
We understood that in order to maintain our position as the market leader in email signature solutions, we needed to evolve who we are and what we do. It’s with this in mind that we felt it was the perfect time to update our brand identity, give it a complete refresh, and offer much more than what we currently offer our customers.
A new look Exclaimer
Our new brand redefines how we present ourselves to the wider world. It showcases our business vision. It highlights what we stand for. It enhances our identity. And it marks an evolution of Exclaimer as a company. We’re sure that you’ll agree that our new identity is much dynamic and exciting than our previous branding.
Our website now comes with a much more modern, cleaner look that delivers rich new content. With a much-simpler navigation and faster site speed, our website lets you get all the information you need as easily as possible.
With a new brand also comes a new mission. This is why we’re moving beyond just offering centralized email signature management. We are now on a mission to fundamentally redefine what email signatures can do for an organization. We believe that companies of all sizes can harness the email signature as a new marketing channel once they have centralized control.
This is so you can “turn the end of every email into a valuable new beginning”. After all, people always remember a good ending, be it from a movie all the way to business email communications. That’s why the end of an email is the perfect space for inviting people to a product demonstration, asking for customer feedback, scheduling appointments, promoting your latest special offer, and so much more. Every email ending can truly make a lasting impression on every recipient.
It’s with this in mind that we’re now offering three brand new products so you can truly take your email signatures to the next level. These are in addition to what we currently offer with our Exclaimer Cloud solution, which has now been renamed Exclaimer Signature Management Cloud.
Introducing Exclaimer Signature Marketing Cloud
Exclaimer Signature Marketing Cloud is an extensive new solution that lets an organization unlock the true marketing potential of your corporate email signatures.
In what is a world first, Exclaimer Signature Marketing Cloud also allows you to measure the monetary value of running email signature campaigns with the new Exclaimer Signature Equivalent Advertising Value™ (EAV) Calculator. This is a metric unique to email signature management that quantifies the value of advertising and messaging placed in the signature templates of an organization’s business email messages.
Some of the other exciting new features of Exclaimer Signature Marketing Cloud include:
Power up your email signatures
On top of Exclaimer Signature Marketing Cloud, we’ve also launched two new ‘Power Ups’. These provide additional features designed at improving recipient engagement through professional email signatures to drive customer satisfaction, improve Net Promoter Scores (NPS), and book calendar appointments.
Exclaimer Signature Feedback Power Up
The Exclaimer Signature Feedback Power Up allows you to embed customer feedback buttons into email signature templates. It also surfaces important sales and marketing intelligence to achieve customer retention objectives. Any real-time feedback can then be used to inform all manner of business improvements including to the customer experience itself.
Exclaimer Signature Appointments Power Up
Our Exclaimer Signature Appointments Power Up lets you automatically add appointment booking links directly into email signature templates without needing a third-party calendar system. These links can also be shared outside the signature, providing even broader value. This allows you to drive direct customer engagement and avoid endless email chains used for scheduling meetings.
A new beginning for Exclaimer
With our new product portfolio and refreshed brand identity, we’ve once again shown why we are the market leaders in the email signature management category. We are intent on redefining what you can do with email signatures beyond just central control and untapping the value of personalized emails for our customers. It’s been an amazing journey to get to this stage of our company’s journey and we are more than ready for this next stage. There is plenty more coming on our product roadmap so keep an eye on the horizon for all Exclaimer-related news.