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Extending the employee experience with email signatures

Guest post by Christian Buckley

What is employee experience?

Employee experience, or EX for short, is a term used to describe the overall working experience of an employee within an organization. It covers all aspects of their job, including recruitment and onboarding, career development, daily work tasks, and communication with colleagues.

Microsoft is revolutionizing employee experience management with the introduction of Microsoft Viva. This is a comprehensive EX platform offering features like user-friendly employee profiles and intuitive navigation between Microsoft Teams, memos, email integration, and more. With Microsoft Viva and employee experience at its core, businesses can ensure employees consistently have access to the resources and support they need for success.

Employee experience is key for creating successful teams

Microsoft believes that employee experience is a key factor in creating successful teams and organizations. It aims to create a positive workplace culture that encourages collaboration, innovation, and productivity. Microsoft also works hard to ensure that its team members are given the resources they need to succeed. This includes technology investments in artificial intelligence (AI) and machine learning that help make employees more efficient and productive.

Furthermore, Microsoft emphasizes the importance of employee wellness by offering benefits such as flexible working hours and mental health support programs. By actively investing in its people, Microsoft ensures its employees are happy and well-rounded individuals driven to contribute towards the company’s success.

Why focus on employee experience?

A good employee experience is proven to lead to greater productivity and engagement in the workplace. By cultivating a positive EX, companies ensure their employees are motivated and committed to their job roles. This, in turn, leads to higher quality output, empowered employees, increased customer satisfaction, and a culture of collaboration and innovation. Therefore, investing in an effective EX strategy can make all the difference when it comes to creating a successful company culture.

Microsoft Viva provides a suite of tools that give organizations insights into employee engagement, allowing organizations to better understand staff sentiment and needs. Armed with this data, a business can customize its company culture with incentives around innovation and employee development. Through Microsoft Viva, businesses can create an engaging corporate culture that creates a true sense of belonging for employees.

Improve CX with email signatures

Tips for improving EX through email signatures

So, creating a positive employee experience is important. And when planning your EX, you don’t want to forget to include email signatures as part of your overall strategy.

Now email signatures are more than just contact information. They’re a reflection of your corporate brand, and so an extension of your employee experience. When done right, an email signature can be a powerful marketing tool that drives engagement and builds trust. But if done wrong, it can frustrate both you and your recipients.

Here are my recommendations for how to marry email signatures with your EX:

  • Email signatures should communicate who each employee is and their job role. Including a professional headshot and a short bio outlining their role, responsibilities, and accomplishments builds trust with external recipients. They know they’re dealing with a professional that represents your organization. You can also include links to social media profiles or marketing resources where people can learn more about your company.
  • When it comes to design, keep it simple and consistent. Use a common color palette and font across all email signatures. For multiple people in the same department, create an overall template that everyone uses. You should also make sure the signature looks good on both desktop and mobile devices.
  • Make sure everyone’s signature is up to date and accurate. If someone changes position or receives a promotion, make sure their email signature reflects this. You should also avoid using long paragraphs of text or flashy images in signatures as these are distracting and can leave a bad impression with recipients.
  • Use email signatures to showcase recent awards or company recognitions. This builds trust with customers and reinforces your brand identity.
Use email signatures to boost the employee experience

Taking your EX strategy forward

Creating a positive employee experience is essential for any organization. From developing company culture to using email technology, there are many ways to ensure that employees have the best possible experience. With thoughtful planning and implementation, organizations can quickly create an engaging workplace environment that empowers employees and increases productivity.

And remember that your email signatures are an extension of this employee experience as well as your brand, So, take the time to make them look polished and professional. With a few simple tweaks, you can create effective email signatures that extend the employee experience and boost your company’s reputation. And third-party solutions like Exclaimer make this entire process effortless.

Learn more about how Exclaimer can improve your employee experience and sign up for a free trial of their award-winning email signature software today.

Microsoft MVP Christian Buckley

About Christian Buckley

Christian Buckley is a Microsoft 365 Apps & Services MVP and Microsoft Regional Director focusing on collaboration, productivity solutions, and marketing technology. He previously worked at Microsoft as part of the enterprise hosted SharePoint platform team (now part of Microsoft 365) and led an engineering team in advertising operations.

Christian is the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm, providing fractional-CMO services for ISVs and SIs, and through a partnership with the Marriott School of Management at Brigham Young University, he also provides research services to tech companies. Additionally, he is the CMO for revealit TV, an AI and blockchain-powered interactive video technology company.

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