EXCLAIMER SIGNATURE MARKETING CLOUD
It’s time to turn the end of every email into the beginning of a new opportunity
For years marketers have invested huge sums in targeting their audiences. All the while aware of the tiny response rates they can expect. But direct email always cuts through.
It’s the personal emails between the people in your business and your prospects, customers, and partners that are the most valuable, the most opened, the most read.
With Exclaimer Signature Marketing Cloud, you can finally take full advantage of the opportunity the real estate emails represent.
The solution also transforms email signatures into a new digital advertising channel and does far more than just close out emails.
Plus, you’ll never have to ask your employees to update their company signature, or add a marketing banner, ever again.
Get all the benefits of Exclaimer Signature Management Cloud, including:
Design and manage corporate email signatures using an intuitive drag-and-drop designer to easily create consistently branded signature templates.
Assign email signatures to certain groups or employees based on the needs of your organization.
Select multiple promotional banners for each email signature design, which can be rotated so important messaging remains ever-present.
Track the success of your email signature templates with an analytics dashboard containing important metrics such as impressions and clicks.
Target select audiences with varied signature templates based on the needs of your marketing efforts.
Schedule email signature marketing campaigns by using advanced options like applying templates during working hours or at specific monthly intervals.
Allow end users to update specific contact information such as gender pronouns and working hours.
Levy the unique Exclaimer Signature Equivalent Advertising Value™ metric to get a constant understanding of your return on investment.
Take advantage of your email real estate
Engage your audience
Incorporate more ways to capture the attention of prospects, customers or partners in the emails your company sends. Include social media icons, links to your blog or newsletter, and use Exclaimer Power Ups to add a 1-click survey or appointment booking link.
Optimize your marketing campaigns
Include promotional banners in your email signature designs that share a key message or call to action, and measure your return on investment. Running more than one campaign? Cycle through multiple banners as you see fit.
Ensure a consistent look and feel
Guarantee that every email sent by your organization's employees meets your brand guidelines and never jeopardizes any legal compliance you must adhere to.
A Strategic View on the Marketing Value of Email Signatures
An Exclaimer white paper that examines the total marketing value of email signatures as digital real estate and attempts to put a price on it.
Exclaimer Signature Marketing Cloud includes two analytics dashboards used to understand the effectiveness of your email signature strategy.
Signature Usage Analytics Dashboard
Gain insights on how Exclaimer is deployed across your organization’s email.
Signature Engagement Analytics Dashboard
This dashboard reveals important real-time metrics on the success of your email signature templates and campaigns such as:
Track total number of emails sent and the total with a signature applied gives you an accurate portrayal of the effectiveness of Exclaimer’s solution.
View mailboxes where no signature templates have been applied.
See the number of active signature templates and ones with older or forgotten designs.
Discover how your email signatures are applied and the split between internal and external templates.
Understand the total number of emails your organization sends per day and per hour.
Discern total number of views to assess whether important messages are being seen.
Track whether your calls to action are working as intended using total number of clicks.
Trace historical trends to spot when a call to action should be updated.
Distinguish the performance of each template so you can drill into its effectiveness and spot underperforming designs.
See the top domains emailed to understand the organizations with whom you have the greatest reach.
Use the Exclaimer Signature Equivalent Advertising Value™ to maintain a constant assessment of the return on investment from Exclaimer Signature Marketing Cloud.
The Exclaimer Signature Equivalent Advertising Value™ Calculator
Use this calculator to see how much the email your company already sends is worth to you.