Every industry has relied incredibly heavily on email since the COVID-19 pandemic struck. Email has been the backbone on which business has continued to operate. We might all meet on Zoom, but we transact and communicate through email in volumes never seen before.
In fact, email has fast become a key piece of real estate for customer communications. This then opens up valuable opportunities to give marketing campaigns an extra boost while increasing actionable feedback to improve customer satisfaction (CSAT) and reduce churn
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