The Importance of Using Internal Email Signatures
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Constant communication within an organization is necessary to ensure all employees know important business goals, company news, and corporate culture.
The challenge we all have as employees is that we are all busy, all the time. In fact, according to LexisNexis, 51% of white-collar workers believe they are almost at “breaking point” when it comes to information overload. They simply can’t process all the constant communications they receive on a daily basis.
So, how do you ensure all employees know of important company announcements? It’s difficult enough with the sheer amount of information they receive daily. It becomes even more challenging if staff are based in multiple locations, or when a particular situation is changing constantly.
That’s where internal email signatures can be used to empower employees, increase engagement, and provide meaningful content.
Why should you use an internal email signature?
Using a company email signature for internal communications is just as important as an external email signature. Even with a small amount of staff, an internal email signature helps to maintain professionalism by sticking to business standards.
With internal email signatures, you can reiterate a message without ever irritating your staff. As readers perceive the signature messaging passively, there’s no phone to pick up or invite to open.
To put this into perspective, imagine the number of business emails that can inform a conversation. If you see five emails in quick succession and each one contains a subtle message in the signature, you’re more likely to engage with it. Like advertising, the more you see a message, the more likely you are to take action.
What should you include in an internal email signature?
When creating a signature for internal emails, you don’t need to include a lot of contact information. You should employ a smaller signature design without minimal details.
10 Ways to Capitalize on Internal Email Signatures
Here are 10 ways that you can increase employee engagement through the use of internal email signatures.
1. Working environment practices
Ensure all employees are aware of current health and safety regulations. Tell staff what is expected of them on a constant basis so that it becomes second nature.
2. Job opportunities
Promote new job vacancies to current staff members before recruiting externally. Tell everyone quickly when new opportunities in different departments become available,
3. Important company announcements
Easily inform everyone about important company news. Ensure everyone is aware of how news may impact on them.
4. Employee reminders
Provide general reminders for all staff such as to turn computers off at night. Get staff to take important actions willingly without nagging them.
5. Training opportunities
Increase enrollment in company training programs and initiatives. Highlight appropriate certifications that employees can partake in as part of their professional development.
6. Company benefits and enrollments
Remind employees to enroll in new company benefit schemes. Inform them of new company entitlements like staff discounts.
7. Charity and local community initiatives
Increase volunteer numbers for your company’s chosen charity. Offer an easy way for employees to donate their time and money.
8. New internal services & apps
Ask staff to use new tools that will help them with their working day. Showcase the latest apps designed to make their lives easier.
9. Latest content
Tell everyone about the latest white paper you’ve written. Get additional views on important videos. Ask staff to review proof-of-concept materials and get their feedback quickly.
10. Staff recognition
Get employees to vote on the best performing members of your company. Make sure people are given the chance to recognize those who have gone above and beyond.
You need to ensure that your staff, your target audience, are positively engaged with your brand, thereby turning them into company advocates. However, getting this advocacy can prove difficult if employees are low on time or are not aware of important company news.
With an internal email signature, you never have to work as hard to get your employees’ attention. They will see the content appear at the bottom of every corporate email they send internally. And by seeing this content repeatedly, they are subconsciously being asked to take an action without being forced to.
Professional email signatures are trusted, relevant, and contain valuable content. It becomes easy to control the context in which they appear, particularly with the use of email signature software. This then ensures appropriate actions are carried out by employees.