Using a green email signature footer

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Did you know that organizations can use green email signature footers to promote sustainability initiatives to employees and customers? 

Around 333.2 billion emails are sent every day; a figure that’s set to rise to nearly 380 billion by 2025. Companywide email signature templates are valuable for communicating green messages. 

Why choose a green email signature?

Choosing a green email signature is more than a simple nod to environmental sustainability; it reflects an organization’s commitment to impactful eco-friendly practices. By incorporating green practices into your daily communications, you can significantly reduce your carbon footprint, one email at a time.

A green email signature stands as a constant reminder of the importance of sustainability, both to the employees who send emails every day and to the customers who receive them. It sends a powerful message that the company is serious about its responsibility towards the environment, encouraging others to adopt similar practices. Additionally, it can enhance your brand image by aligning with the values of eco-conscious consumers and businesses, making it a strategic choice for companies looking to position themselves as leaders in sustainability.

Eco-friendly email signatures are a small but effective step towards making a big difference, showcasing a company's commitment to not just talking about change, but being a part of it.

Make use of eco-friendly green email signature footers 

Environmental messages are commonly shown in a line of text at the bottom of an email. This asks recipients to not print the email they’ve received. 

Using green email signature footers tells recipients that your company is committed to being eco-friendly. At the same time, it helps to subtly influence recipients to change their behavior when it comes to paper consumption. 

Some green email footer message examples include: 

• Please consider the environment before printing this email. 

• Please think before you print this email. 

• Save paper. Don’t print. 

• Thank you for not printing this email. 

• Take care of the environment. Don’t print this email. 

• Save paper. Save trees. 

• Do you really need to print this email? 

• Please consider your environmental responsibility. Before printing this email message, ask yourself whether you really need a hard copy. 

Share environmental quotes in a green email signature 

If you don’t want to tell people not to print emails, you can always share an ecologically themed quote in your email signature. 

We only recommend using quotes if they align with your company’s projects or values though. Don’t let individual employees add their own quotes. 

• “A nation that destroys its soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people.” Franklin D. Roosevelt 

• “Look after the land and the land will look after you, destroy the land and it will destroy you.” Aboriginal Proverb 

• “The Earth is a fine place and worth fighting for.” Ernest Hemingway 

• “You have to hold yourself accountable for your actions, and that’s how we’re going to protect the Earth.” Julia Butterfly Hill 

• “The greatest threat to our planet is the belief that someone else will save it.” Robert Swan

• “He that plants trees loves others beside himself.” Thomas Fuller 

• “Nature provides a free lunch, but only if we control our appetites.” William Ruckelshaus 

• “The greatest danger to our future is apathy.” Jane Goodall 

Promote environmental activities with display banners 

A better way to present environmental and sustainable messages than a green email footer is to use a display banner. You can use the same text from your footer, making it stand out more within your email signature. 

Alternatively, the banner could highlight an ecological marketing campaign you’re running or highlight an eco-friendly charity your company supports like Greenpeace or Friends of the Earth. 

As this banner is displayed on your work email, the environmental message will be seen by potentially thousands of contacts. As the recipient and sender will often already know each other, there’s already an implicit trust between them. This makes it more likely that the recipient will react positively to your environmental email signature and interact with the banner. 

Display environmental awards you’ve won 

When your organization wins any award, you want to promote it as much as possible. An environmental award should be no different. An award image in your green email signature instantly tells recipients you’ve been recognized for making your business more sustainable. 

The award will also make any associated email content carry more weight and provide your organization with a lot of extra publicity. However, make sure you only promote current or recent award wins. It won’t help your sustainable business credentials if you’re promoting an environmental accolade that’s out-of-date. 

Leverage analytics to measure impact of green email signatures

An often overlooked aspect of implementing green email signatures is evaluating their impact. By integrating analytics within your email signature strategy, you're able to track the effectiveness of your sustainability messages. This data not only measures engagement but also provides valuable insight into how recipients react to different messages, allowing companies to refine their approach for greater impact.

With Exclaimer, you can use survey links in emails that can gather direct feedback from recipients about the company's sustainability efforts, further informing future strategies. Utilizing analytics ensures that your green email signature campaign is not just a statement of intent but a measurable tool in promoting sustainability.

Using Exclaimer for green email signature management

To centrally design and control professional email signature banners, you’ll want to choose  Exclaimer’s email signature management solution to do all the hard work for you. 

You can then ensure everyone has the same consistent design whenever they send an email. Even better, you save hours of time that would normally be spent doing manual signature updates. 

Learn more about Exclaimer and get yourself a free interactive product tour today.