1:1 marketing: 8 steps to effective personalization

Marketing has undergone a revolutionary transformation, shifting from broad, one-size-fits-all strategies to highly refined, personalized approaches. In the fast-paced, ever-changing world of today, the key to crafting immersive brand experiences lies in forging deep, meaningful connections. These connections not only captivate but also build robust, enduring customer relationships that stand the test of time.

Dive into the dynamic world of marketing with us and unlock the incredible potential of personalized customer engagement strategies. Experience the transformative power of direct communication tactics that promise to revolutionize the way businesses connect with their audience.

In this session, you'll discover:

• The journey of marketing from general broadcasts to tailored dialogues

• The power of one-on-one communication in cultivating durable brand connections

• Creative ways to personalize your marketing to stand out

Speakers

• Carol Howley: Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.

• Ashley Topping: Global growth leader in the SaaS industry, with nearly 20 years experience in full cycle product development, brand management, product-led growth, account-based marketing, global business-to-business marketing and sales. Proven track record in scaling SaaS startups with a strategic focus on growing pipeline by creating and executing demand generation strategy from scratch; with clear goals, objectives, strategies and tactics.

• Gina Hortatsos: Seasoned marketing leader with over 24 years of management level experience, 22 years in enterprise software. Driven, results-oriented, operations-oriented leader, passionate about building happy, healthy teams that do great work; global marketing strategy; full-funnel demand creation; global programs and field marketing.