ABM Strategies: How to Max Your Owned Channels
Account-Based Marketing (ABM) is a highly effective, strategic approach to B2B marketing delivering personalized, targeted campaigns to high value accounts.
87% of marketers say that ABM outperforms other marketing investments, ultimately driving big revenue growth.
Hear from Justin Keller, Vice President of Revenue Marketing at Drift and Dan Cafiero, Senior Program Manager at Seagate Technology, as they discuss creating a scalable ABM strategy using owned media channels.
Watch now to find out how to:
Align with your sales team to target high-value accounts
Select relevant channels and content to engage prospects throughout the buying journey
Choose KPIs and track success
Register Now
Align with your sales team to target high-value accounts
Select relevant channels and content to engage prospects throughout the buying journey
Choose KPIs and track success
Justin Keller
Vice President of Revenue Marketing, Drift
Justin is an award-winning B2B marketer who’s disrupting the B2B marketing status quo. For the past 16 years, he’s been building tech brands and marketing programs that people love. Armed with BAs in English, psychology, an honors certificate from the Kelly School of Business, and an MBA in general management from Purdue, he’s always seeking to marry creative storytelling with revenue growth.
He has experience integrating marketing, operations, sales, and customer success at companies like JazzHR, Visage, Whil, and Sigstr which have all experienced admirable exits. He is currently the VP of Revenue Marketing at Drift.
Dan Cafiero
Senior Program Manager, Seagate Technology
As a leader in account-based marketing and lead generation, Dan knows how to take a campaign from idea to reality. He has experience leading fully integrated global ABM programs for Seagate Technology's Lyve portfolio, Ironclad, and several advertising agencies like Transmission, Doremus and Grey.
What's his secret weapon? His constant drive to innovate and optimize programs, ensuring that they always deliver the best possible results.
Benjamin O'Dell
Director of Demand Generation, Exclaimer
Benjamin O’Dell is Director of Demand Generation at Exclaimer. A true start up marketer, Ben took a chance moving from London to Berlin to learn all about implementing demand generation to continually increase ROI.
Prior to joining Exclaimer, Ben was Head of Demand Generation at Meltwater, a leading media monitoring & social analytics platform, and at OpenFin, a fast-growing financial technology company backed by the world’s largest banks and most respected Fintech VCs.
