Dark Social: Your Secret Marketing Engagement Opportunity
92% of consumers say they trust word-of-mouth or recommendations over other advertising. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. So how do you tap into the power of dark social to create genuine demand in a way potential buyers will notice?
By fully embracing dark social as part of your marketing mix, you create incredible opportunities to reach new audiences and educate them on what your business offers.
Hosted by Ben O'Dell, Director of Demand Generation at Exclaimer, hear from Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper, and Andy Davis, Director of Growth at Hotjar, as they discuss leveraging dark social to increase engagement and drive more conversions.
Watch now to find out how to:
Understand dark social’s influence on the marketing funnel
Create content your audience will love to share
Measure the impact of dark social on marketing efforts
Arthur Castillo
Head of Dark Social & Evangelism, Chili Piper
Arthur Castillo currently heads up Dark Social & Evangelism at Chili Piper, where he recently transitioned as one of the top performing Account Executives.
He brings a unique view to marketing with his 8+ years in sales and is on a mission to blur the lines between sales and marketing, where both teams are aligned and accountable to the metric that matters most - revenue.
Andy Davis
Director of Growth, Hotjar
Andy has been working in B2B demand generation and growth for over a decade. He has worked in many industries and companies large & small from leading consultancy firm, Mercer to consumer research platform, Attest.
Based in the UK, Andy is currently Director of Growth at product insight specialist, Hotjar where he has the privilege of supporting a team that is responsible for new user acquisition and conversion.
Benjamin O'Dell
Director of Demand Generation, Exclaimer
Benjamin O’Dell is Director of Demand Generation at Exclaimer. A true start up marketer, Ben took a chance moving from London to Berlin to learn all about implementing demand generation to continually increase ROI.
Prior to joining Exclaimer, Ben was Head of Demand Generation at Meltwater, a leading media monitoring & social analytics platform.
