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Driving Growth in 2023: How to make your marketing budget do more

The economic downturn has impacted all types of companies. With budgets feeling the pinch, marketers can do more with less without impacting their bottom line. Learn what leading CMOs are doing with their marketing budgets and how you can apply these strategies to your own business.

Hosted by Carol Howley, CMO at Exclaimer, hear from Dustin Zaloom, Vice President at Insight Partners, and Matt Heinz, Founder/President at Heinz Marketing Inc, as they discuss moving to sustainable and efficient growth and getting more from your marketing budget.

They’ll discuss unique approaches for shifting your marketing budget to focus on long-term strategies over short-term wins, testing multiple tactics to hit your goals, and prioritizing your existing customers.

Watch now to find out how to:

Optimize your marketing budget spend

Maximize your owned and earned channels

Get more from your current customer base

Our Presenters

dustin zaloom

Dustin Zaloom, Insight Partners

Dustin works with Insight's portfolio companies to optimize, scale, and measure demand generation marketing and support marketing operations initiatives. He also supports the investment team on due diligence and advises portfolio companies on vendor selection for martech.

Prior to joining Insight, Dustin led demand generation and marketing operations teams for multiple NYC-based startups, including Yext, Knotel, and RippleMatch. He was responsible for digital advertising, website conversion, lead management, marketing technology, data architecture, and marketing analytics.

Matt heinz

Matt Heinz, Heinz Marketing Inc.

Matt brings 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is a prolific author and a recognized, award-winning blogger. He is also a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Carol Howley

Carol Howley, Exclaimer

Carol is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development, and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers, and driving growth.

Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets, and leading teams to realize their potential.

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