GAC Business Solutions has been providing enterprise and industry-specific software consultancy services since 1983. GAC consists of several business units that specialize in three major industries; Professional Services, Wholesale and Manufacturing.
As one of the biggest Microsoft Dynamics Partners in the Netherlands, GAC offers its customers a range of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software solutions to manage and automate their business processes.
The entire organization now loves the new, consistent look.
Inconsistent email signatures
When a company depends on their employees to manage their own email signatures, important elements will often get removed or forgotten, which becomes problematic as it leads to inconsistencies across the company.
This was the case for GAC Business Solutions. Before using Exclaimer, GAC’s employees were left on their own to setup their email signatures. “Everyone managed their signature in Outlook themselves. This meant they had to copy an example signature template whenever a promotional banner had to be added,” said Jeroen Hems, Systems/Cloud Administrator at GAC Business Solutions. “Employees would forget to change information like their mobile number, and would also add their own certification logos and social media icons.”
As GAC Business Solutions is made up of several business units, it was important that the organization could apply different promotional banners to each unit’s signature for events. However, this was proving too difficult to manage, meaning GAC needed a solution that would allow it to centrally manage email signatures across the whole company.
Discovering the solution
“I found out about Exclaimer whilst visiting a client of GAC Business Solutions who were using Signature Manager Exchange Edition,” said Mr Hems. “After a bit of research on Exclaimer’s website, I came across Exclaimer Cloud Signatures for Office 365. We had moved over to Office 365 a year earlier, so choosing a cloud product to manage our email signatures felt like the best fit.”
“Once everything was up and running, our marketing department enlisted the help of an external designer to come up with the final Office 365 signature design. The entire organization now loves the new, consistent look.”
GAC also chose to implement one of Exclaimer’s on-premise solutions, Signature Manager Office 365 Edition, alongside Exclaimer Cloud Signatures for Office 365 to provide additional functionality like letting all end users see their Office 365 signature before sending an email.
A great experience
Xavier Dusée, Manager for GAC Marketing Solutions, added “After implementing Signatures for Office 365, GAC’s marketing department can now extend its reach via the regular email interactions every employee has on a daily basis. These touchpoints can now be intelligently used for cross- and upselling purposes. Signatures for Office 365 is a great piece of smart software that taps into the buying journey of our customers, we love it!”
“All in all, this project was a great collaboration between myself, our marketing department and various people at Exclaimer,” Mr Hems concluded. “Exclaimer really wanted it to work for us, so they helped out whenever I needed them to, whether it was a sales related question, a support request or a design question.”
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