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101 Email Signature Templates & Designs

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Why make a good email signature design?

It’s just an email signature template, right? In the grand scheme of things, it’s not that important compared to other corporate branding. Who really cares what your email signature looks like in Gmail, Outlook, or Apple Mail?

An excellent example of an email signature template optimized for mobile.

However, email is still the most widely used form of correspondence within modern business. It far exceeds the use of written letters, instant messaging, and social media. When you think in these terms, you begin to see how important it is to develop official professional email signature templates that everyone uses.

Email signatures are used for brand awareness, presenting contact details, and enhancing marketing campaigns. When thought is put into the design process, it is possible to create an eye-catching email signature template that can bring multiple benefits to your organization.

The importance of professional email signature templates

Your company sends hundreds, if not thousands, of emails every day to existing and potential customers, suppliers, and partners. Are they branded? If yes, are they professionally AND consistently branded?

An example of an email signature template using images to enhance its message.

You don’t want to miss out on all those potential impressions. Who designed the email signatures? Was it the senders? Are you comfortable with employees designing their own signatures?

The issue here is (lack of) control. You need to ensure everyone has the same consistent signature design that conforms to your brand guidelines. To do this, you’ll need to put policies and enforcement systems in place.

With some thought and effort put into your HTML email signature design, sometimes known as an email footer design, it will positively impact your brand image and offer you an additional avenue with which to market your business.

Example email signature templates with images

A Christmas email signature template with seasonal images.
An email signature template with large HTML images.

Email signature templates built with mobiles in mind

Did you know that 51% of all emails are opened on a mobile device and that iOS is the most popular email client?

A mobile email signature example

Whenever you send an email, there is a high chance that it will be read on a mobile, so it is in your best interest to make sure that your email signature looks great across all devices. Oh, and “Sent from my iPhone” does not count as a proper email footer design!

Example mobile email signature templates

Mobile email signature example with limited contact details
Mobile email signature example with social media icons

Using corporate email as a marketing channel

Your website showcases your latest offerings to customers on a constant basis, yet it gains fewer visits per day than the total number of emails your organization sends. This is why email signature marketing is one of the most effective tools in your arsenal.

An example of email signature marketing being used

It’s important to note that email signatures can play a big marketing role, but only if they’re used correctly. By employing effective email signatures on all your outgoing corporate emails, you will harness the power of a great marketing channel. It’s targeted, valued, trusted, high-volume and continuous.

Using email signature banners ensures that your marketing activities get a valued boost and will reach a large, targeted audience.

Example email signature templates with promotional banners

Promotional banner showcasing a new retail selection in this email signature example
Signature banner with strong imagery

Ensuring consistency across the organization

An HTML email signature design doesn’t have to be wildly creative, but it does need to be consistent. Every employee needs to use the same design and format. This comes complete with your company logo and appropriate imagery.

Email signature templates should be consistent for all users and all devices

The best way to do this is to let your IT department take email signature control away from employees manually or use a third-party solution. This means they won’t be able to copy a signature they’ve designed into an email client like Outlook.

You can then create a professional email signature for different reasons. You can even go so far as to create seasonal variations such as Christmas email signatures.

Example Christmas email signature templates

Christmas email signature template focusing on charity
Merry Christmas message in an email signature template

Implementing dynamic social media content

If you’re not promoting your social media in email signatures, you are missing out on a great opportunity to get loads of new fans for free and introduce your customers to your Twitter feed, Facebook page, and RSS feeds.

An email signature template example with social media elements

By using social media icons in email signatures, you’re offering your target market another avenue to continue a business relationship with you outside of traditional communication channels.

Example email signature templates with social media icons

Charity email signature template with dominant social media icons
Subtle use of social media icons in the signature template

Spruce up your email footer design

Crazy fonts and colors are not welcome here. People need to be able to read the signature and it needs to look professional.

An example of a high-quality email signature template design

Too many companies let employees create their own signatures in email clients like Outlook or Gmail, giving them full control over the layout. This leads to situations where important contact information is not added, job titles get changed, and poor designs are created.

Example professional email signature designs

Create professional email signatures that go beyond just contact details
An example of a professional email signature

Giving your business legal protection

The consequences of not using an email disclaimer should never be ignored. You can potentially receive large financial penalties for every email you send without adding an appropriate disclaimer within your email footer design.

An example of a signature with an email disclaimer

The email disclaimer you use depends on the industry you work in, but it will be designed to minimize legal exposure. Issues like defamation, misdirected emails, and unintended contract formations make disclaimers important for all organizations.

Examples of text-based email signature templates

Email signature with plenty of contact details
An example of email signature templates using a detailed email disclaimer.

Examples of plain text email signature templates

Plain text signature with lots of information

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