You don’t need us to tell you how huge social media is. After all, it’s totally changed the rules of marketing. Your organization is probably active on various social media platforms. In fact, it is actually very uncommon for a business to not use at least one social network in its marketing efforts.

Whether you have a corporate Facebook page or a LinkedIn profile, you want to be driving people to your social media profiles on a regular basis. This is why adding social media icons to email signatures is important.

The importance of using social media icons in email signatures

By using social media icons in email signature designs, you will increase your social presence and engagement with customers, encourage more people to follow you, and send more traffic to your website. Above all, they will help to increase your SEO rankings and ultimately grow your customer base.

This means using social media icons in email signatures can work far better than other digital advertising channels to grow your social audiences. This is because you will often be directly targeting existing customers for free.

To add social media icons to email signatures used within your organization, follow these simple steps.

1. Find relevant social media icons

We’ve made it easy for you to implement social media platforms with your email signature. Below you’ll find that we’ve put together a comprehensive library of the most common social media icons available.

To use these icons, all you need to do is:

1. Download the free social icons below that are relevant to your business and then insert the images directly into your signature template

2. Copy the URL/s of the link icons to copy and paste into your email signature

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2. Insert social media icons in email signature templates

You now need to add social media icons to your email signature. Usually, these will appear just below your contact details. However, feel free to place them anywhere in the signature section.

If you use a WYSIWYG (What You See Is What You Get) editor in Outlook, Gmail, or G Suite (now Google Workspace), you can simply use the Insert picture button to add your LinkedIn buttons and/or other icons.

If you’re using Office 365 (now Microsoft 365) or Microsoft Exchange, use the <img /> HTML tag, pointing to the web location of the image. Also, remember to include Alt text (alternative text) in case a recipient is unable to see the images when they receive your emails.

The HTML code will look something like the example below:

<img src="https://www.exclaimer.com/content/images/twitter-35x35.gif" alt="Twitter Icon" />

3. Add a hyperlink to the social media icon

Once the icons are in place, you need to add hyperlinks that take recipients directly to your social media profiles. Using a WYSIWYG editor makes this process very easy. All you need to do is:

1. Select the social media icon

2. Click the Add a hyperlink button in the top menu

3. Enter the URL (hyperlink) that leads to the relevant social media channel

The hyperlink should be the profile’s full URL, e.g. https://www.facebook.com/exclaimer or https://www.twitter.com/exclaimer.

To add a link to raw HTML, do the following:

1. Locate the image (<img />) code

2. Insert an <a href=[URL]></a> tag to the code

The code should look similar to the example shown below:

<a href="https://www.twitter.com/exclaimer"><img src="https://www.exclaimer.com/content/images/twitter-35x35.gif" alt="twitter icon"></a>

There you have it. You’ve successfully added social media icons to an email signature. To add more profiles, simply repeat the process as many times as you wish.

For a simpler way of adding social media icons to email signatures in Office 365, G Suite or Microsoft Exchange, use a dedicated email signature solution from Exclaimer.

Start a fully-functional free trial now!