Aller au contenu
Votre nouvelle signature mail n'est plus qu'à quelques clics! Essayez gratuitement aujourd'hui

How to Effectively Use Logos in Email Signatures

Présenté par Exclaimer

A company’s brand is its identifier; a logo can symbolize who a company is and what it does. That is why it needs to be used correctly in every form, whether that be business cards, letterheads or online presence.

However, one form that is often forgotten is corporate email, the most common business communication method. This can be damaging to a company’s brand reputation. This why it is important to include company logos in email signatures.

Every email an employee sends is an opportunity to raise brand awareness through the use of email signatures. By creating an email signature that includes your company logo, recipients are much more likely to remember your brand and company.

When a contact repeatedly sees your company logo in an email signature, they’ll recognize your brand. As a result, they will be more likely to reply to your message. This also creates a strong sense of trust.

Corporate logos in email signatures also add a level of professionalism to email communications. Think of an email signature as a digital form of a business card; it must be well designed, conform to brand guidelines and provide important contact information. When designed well, an email signature will promote your company’s brand in a positive and professional way.

So what is the best way to ensure HTML email signature designs include your company logo? What size should the logo be? Check out our tips below on how to implement email signature logos correctly.

Using certain types of logos in email signatures

If your logo features an icon and the company name alongside it, we recommend using the full logo on new messages. Then, when replying, only use the icon. You should also only use an icon image on internal emails.

Examples of logos in email signatures

However, if your logo has the company name is incorporated into the design, we recommend using it on both the main email signature and reply/internal signatures.

Logo icons in email signatures

The ideal logo size

It is recommended that your email signature logo isn’t more than 200px x 200px in size. This is so the logo doesn’t overpower other signature elements such as the contact information.

You also need to ensure the size of your logo doesn’t change in different email clients. This is why you should resize the image to the correct dimensions before you add it to your email signature design. Even if you have made the logo size smaller in the HTML code, some email clients will ignore this and revert the logo back to the original dimensions.

Inserting images into your email signature

If you use an embedded image as your email signature logo, there is a risk that it will appear as an attachment or not appear at all. Also, there are known issues with images being stripped out of emails and increasing in size on iOS devices.

To avoid this happening, you should ensure that all images are hosted on a publicly accessible online location. This way, you simply include a link to the image within the email signature template.

For more hints and tips on including images such as logos in email signatures, check out our guide on HTML images.

How to get consistent, branded email signatures

There are a few options when it comes to deploying a companywide branded email signature. The IT department can manually copy and paste signatures into each user’s email client, setup transport rules, or use a dedicated email signature generator/solution.

Exclaimer’s email signature software helps solve the headache of manually adding logos in email signatures. Create and deploy professional, branded signatures for all employees from a central location. Add email signature logos, promotional banners, and custom fonts in a matter of minutes. Ensure every employee gets a consistent, branded email signature every time.

Prêt à commencer ?

Exclaimer transforme les e-mails de tous les jours en une plateforme à forte valeur ajoutée pour générer des ventes et renforcer la relation client.

Commencez dès aujourd'hui un essai gratuit de 14 jours (aucune information de votre carte de crédit n'est requise !) ou réservez une démonstration avec l'un de nos spécialistes produit pour en savoir plus.

En savoir plus grâce à notre documentation

The Untapped Potential of Corporate Emails 3 Exclaimer

The Untapped Potential of Corporate Emails

Vous pensez que les signatures mails ne sont qu’un moyen d’afficher les coordonnées ? Détrompez-vous ! Découvrez tout le potentiel de vos signatures mails d’entreprise grâce à notre livre blanc.

En savior plus >
Moving from hybrid working from remote working

The Importance of Email Signature Management for Hybrid Workers

Le passage au travail hybride présente un certain nombre de défis pour les organisations. Découvrez comment vous assurer que la gestion des signatures mails n’en fasse pas partie.

En savior plus >
The Top 10 Email Signature Management Headaches 6 Exclaimer

The Top 10 Email Signature Management Headaches

Découvrez comment remédier au casse-tête de la gestion des signatures mails pour les équipes informatiques – pour de bon !

En savior plus >

Essayez gratuitement aujourd'hui Votre nouvelle signature mail
n'est plus qu'à quelques clics