How CIS Security influenced £6.1 million in revenue with Exclaimer
HQ:
London, United Kingdom
Industry:
Security & Investigations
Size:
2,900 employees
Background
CIS Security is a leading UK security solutions provider, ranked among the top 10 in the region.
They offer expert advice on security practices, loss prevention, and investigative services, with a diverse team spread across three service divisions.
Before & after
Before
Email signature marketing lacked measurable impact, and IT teams spent excessive time manually managing signatures, opening the door to security risks.
After
Centrally branded email signatures generated 13 million impressions and 530,000 clickthroughs annually, resulting in a 4% clickthrough rate (CTR). They also influenced £6.1 million in revenue and saved 14,340 IT hours through automated updates.
CIS Security's challenge
CIS Security struggled with maintaining email branding consistency across their extensive workforce. Employees sent approximately 14,500 emails daily, but inconsistent email signatures posed both a security risk and a missed marketing opportunity.
The manual process of managing signatures for 2,900 employees across various devices was inefficient, vulnerable, and time-consuming.
Thanks to Exclaimer’s automated process, CIS Security not only streamlined their email signature management but also saw measurable results in marketing engagement and IT productivity.
The results
£6.1m
in influenced annual revenue
530,000
annual clickthroughs
14,340
IT hours saved across the team
How Exclaimer helped
CIS Security chose Exclaimer's email signature management solution for its simplicity, strong security, and seamless Azure integration. With Exclaimer, they achieved:
Centrally managed, consistently branded email signatures across the workforce.
Streamlined signature management that saved IT time and eliminated the need for biannual, labor-intensive updates.
Integrated promotional messaging in emails, enabling effective marketing campaigns directly through the signature.
