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Your email signature is important to your corporate identity. Most people don’t think too much about their email signatures, even though it is one of the most versatile digital tools available.
However, did you know that you can use an email signature for much more than just an electronic ‘business card’? You could use it for targeted marketing campaigns, increasing your social media presence and adding to your brand management without making life difficult for your IT department.
Email signatures are the perfect channel to promote special offers or big news you want to share with a large audience. If thousands of emails leave your company a day, then that’s thousands of people you can promote to without having to use avenues like email marketing or digital advertising.
When properly managed using dedicated solutions, email signatures provide a targeted, high-volume communications opportunity for your sales, marketing and HR teams that doesn’t give your IT guys a headache.
This comprehensive Dummies guide gives you the lowdown and walks you through the eight ways to make the most of email signatures.
With Email Signatures for Dummies by Exclaimer, you’ll learn how to:
Use your email signature for promotions, social media and brand management.
Make every email that your company sends a valuable marketing asset.
Get consistent email signatures across your organization.
Manage your company’s email signatures more easily and effectively.