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Email signatures began as a rudimentary feature of email systems, allowing users to stake a claim on their own digital real estate.
However, depending on who you correspond with today, a typical inbox will feature messages with embedded logos, promotional banners, buttons, compliance notices, and pictures, along with personal contact data.
The genie is out of the bottle in terms of using email signatures for marketing purposes. When treated as a dedicated channel, email signatures offer so much value beyond just being a simple contact block.
This white paper will:
Examine the total marketing value of email signatures as digital real estate and attempt to put a price on it.
Explore the strategic and operational importance of developing a new metric to size and track the marketing value of email signatures.
Learn how to measure email signature marketing by using Equivalent Advertising Value (EAV).
Over 50,000 customers worldwide trust Exclaimer
HP
Sony
Burris logistics
cisco
dentsu
NBA
WD40
Xerox
HP
Sony
cisco
dentsu
WD40
Xerox
Why Choose Exclaimer?
Centrally manage email signatures
Promote marketing messages
Deliver your brand consistently every time
Choose Exclaimer, plant a tree
Purchase an Exclaimer solution and we’ll plant a tree. It’s as simple as that.
We've partnered with Ecologi to help reforesting efforts around the world. This is our way of working to mitigate climate change, support wildlife recovery, and reduce CO2 levels.
