Choosing The Best Email Signature Fonts
Brought to you by Exclaimer
Every element of an email signature’s design is important. However, getting the design right can be difficult. One element that can easily ruin the design of an email signature is the font – not only the style of font you use but the type of font.
It’s essential to be careful with the types of email signature fonts you use. Believe it or not, using specific fonts in an email signature can break it. That’s because some fonts aren’t compatible with all devices and end up reverting to a default font.
What fonts can you use in an email signature?
Web safe fonts
Using a web safe font in an email signature will almost always guarantee the font appears on the recipient’s end as intended. These are also known as “sans serif fonts” as they are commonly used for digital channels. They are easy to read and are not overly decorative.
A web safe font is one that is installed on almost every Windows and Mac device by default. They are available for display on common web browsers like Chrome, Firefox, and Microsoft Edge, as well as standard operating systems like Windows, iOS, macOS, and Android.
If you use it in an email signature, it will look the same on the recipient’s end.
Here’s a list of recommended web safe fonts you can use in email signatures:
- Arial Black
- Courier New
- Times New Roman
Using custom fonts in email signatures
Custom fonts, such as web fonts created specifically for a company, can be used in email signatures. However, as a custom font is most likely not installed on an external recipient’s device, the font may not show correctly on your email signature.
The same is also true if you decide to use Google Fonts. Instead, the email signature font text will switch to a fallback font that is actually available on the recipient’s side.
It is possible to set the default fallback font to one of your choosing, but you’ll need good HTML coding knowledge.
Other reasons to avoid using custom fonts include the following:
- Difficult to read. Non-web safe fonts will make your email signature template often illegible. If the email signature font makes it too difficult for recipients to see the contact information, it can cause frustration.
- Negative impact on your brand. Email signatures are an online reflection of your business. It directly correlates to the professionalism of your brand. Using messy email signature fonts makes the template challenging to read and negatively impacts on the recipient.
Email signature font style
Not only does the type of font you use in an email signature matter. The style of the font does too. This means that your email signature font could damage your brand’s reputation.
Using a flashy or wacky font in a corporate email signature is not recommended, as this can come across as unprofessional.
Most companies will have brand guidelines that outline the font type you should use for documents and emails. This will often be a web safe font, such as those listed above.
Choosing the best font size
It is recommended that the email signature font size you use should be between 10px-12px in size. Any more oversized, the email signature will stand out too much in a recipient’s inbox, which becomes too distracting.
For more hints and tips on creating a professional email signature, check out the 17 Email Signature DOs and DON’Ts.
Ready to get started?
Exclaimer transforms everyday emails into a valuable platform to drive sales and build stronger relationships.
Start a free 14-day trial today (no credit card information required!) or book a demo with one of our product specialists to find out more.
Learn more with our range of resources
Making the move to hybrid working serves up a number of challenges for organizations. Find out how to make sure email signature management isn’t one of them.Read More >